Monthly Archives: March 2015

Customer Relationship Management (CRM) systems allow you to store all your customer and prospect data—think along the lines of contact data, account information and leads—in one location. That kind of localized, accessible data storage platform enables organizations to gain a simplified view of their customers, and if they use it to its fullest potential, also facilitates internal data organization processes, better customer service and a more personalized experience for your consumers.

But what happens when:

• Your current data quality strategy doesn’t use data to its fullest potential?
• The data you store in your CRM is compromised, either by human error or technical limitations?
• You’re letting the data in your CRM just sit there?

Continue reading Avoid data monsters: 3 ways to prevent CRM problems

Data quality is something organizations know they need---eighty--nine percent of U.S. companies plan to make data quality solutions a priority in the next 12 months. But the question is, how do you get to a state of better data quality? What are the right solutions? Can’t data just magically appear accurate and fit for a given purpose?

In today’s data-driven economy, we all want data at our finger tips and we use it in a wide variety of ways across the business, from marketing automation, operations, consumer insights and so much more.

Continue reading What’s your ideal data quality strategy?

You have two hours to complete your midterm. You may use your notes and handouts you have prepared, but no textbooks. Begin.

Piece of cake, I think to myself with my notebooks and photocopies spread out across a tiny desktop. I have done my due diligence in anticipation for this exam. I love when teachers allow the use of notes. How can I possibly get lower than an A? I have my notes, my friends’ notes that I have photocopied and all the handouts. Across my desk sits a sea of black ink bathed in yellow highlighter.

Continue reading Don’t let data become your Achilles heel

We’re very excited to announce several major changes to Experian Data Quality’s website. You’ll see these changes will take effect in the coming weeks.

First, we are moving our website to EDQ.com (currently in beta mode). The decision to migrate QAS.com, our website for the past two decades, is part of our rebranding efforts.

We first announced in October 2013 that we were rebranding from Experian QAS to Experian Data Quality. The name change signifies our continually expanding portfolio of data quality software and services. Moving our website represents the last and final part of this rebranding initiative.

Beyond migrating to a brand new domain, we are also launching a newly designed web experience. We’ve redesigned our site with you in mind! We revised the site from the ground up with a simple and modern design.

Continue reading We’re moving: Introducing EDQ.com