Email is the top communication channel for many organizations as they look to stay in touch with customers and promote products and services. However, many companies are dealing with poor email list hygiene that can disrupt communication through this critical channel.
Yesterday we held our first ever Data Quality Summit in New York City (check out some photos here.) I feel energized from the great insights that were shared, new relationships that were built and interesting conversations that were had during the event. From a discussion on how to monetize data quality efforts, to an engaging panel of clients talking about their use of data as a strategic business asset, the half-day summit was a great opportunity for data-driven professionals to learn more about the industry and share best practices to ensure their organization’s data initiatives are as successful as possible.
We understand that engaging, exciting or reconnecting with your subscribers is arguably one of the most frustrating and challenging jobs a marketer can have. That’s why we’ve compiled a list of five companies that did an awesome job with their email marketing campaigns and why they were so awesome.
Here’s what these companies did right:
Let’s take a look:
There is one common hesitation we continuously see from prospects and customers alike. Marketers are often reluctant to implement real time email validation into the forms on their website because they are nervous that it will negatively affect conversion and increase shopping cart abandonment.
Last week my colleague, Evan Yarian, and I attended Inspire 2015 in National Harbor, Maryland. Inspire 2015 is the landmark event for Perceptive Software, now known as Lexmark Software. Lexmark Software builds intelligent capture, content management, process management, enterprise search and integration products that connect unstructured printed and digital information across enterprises with the processes, applications and people that need it most. This conference brought together over 1,500 customers, partners and employees to connect, learn and have some fun!
Data migrations are prevalent across all industries and company sizes. In fact, according to a recent Experian Data Quality study, 91 percent of organizations partake in data migration projects. Companies have to move data from one place to another due to system replacements, regulatory changes, acquisitions and more. Unfortunately, given the massive amount of data that organizations typically have, these projects are not without their fair share of challenges. Eighty-five percent of organizations experience challenges during their data migrations.
Experian Data Quality recently hit the road for CS Week in Charlotte, North Carolina. CS Week is the premier utility customer service conference for professionals at electric, gas, and water utilities. With more than 100 exhibitors, 60+ workshops, and three and a half days to network and connect with utility executives, CS Week is a great opportunity to immerse yourself in the utility ecosystem.
Three topics we heard a lot about at CS Week included ways utilities were leveraging data, improving call center efficiency, and the critical need for fraud prevention