Monthly Archives: June 2016

Here at Experian Data Quality (EDQ), we are doing a lot to forge the way for women in technology. As we know, women in science, technology, engineering, and math (STEM) careers are sometimes more rare than common to find.  It can often feel like you are diving off into the unknown and navigating a new industry.

Here at EDQ, beyond developing careers in this area and working to empower women to make waves in the technology space, these women are balancing their talents, families, and friends. As busy women running between innovative projects, leadership meetings, (and replenishing our cups of coffee), it can be difficult to juggle all of these important items while still making time for what matters when we turn off our computers at the end of the day. Lucky for us, we have Emily Ley to help us out.  

Marketers are dealing with more data challenges than ever before, but they may soon get some much needed help. The Chief Data Officer is coming to the rescue, evangelizing change and improving data usage across organizations. Next week I am heading to the EMS client summit to chat about this revolution and help marketers better understand the power of working with the CDO.

Those of us who work at Experian Data Quality are constantly laser-focused on helping our customers ensure they have accurate, actionable data. Whether that is enabling marketers to reach their customers through cross-channel campaigns, helping IT departments break down barriers with their business user counterparts, or allowing operations teams to manage risk and streamline data reporting, we are here to help. That last group of EDQ customers that I just mentioned—the risk and operations folks—this blog post is for you.

No one should dispute the importance of mobile in today’s shopping journey. But what may be disputed is whether the focus should be on mobile apps or mobile browsers. I’m here to tell you why, before you go all out in developing a mobile app, you should consider optimizing your mobile browsing experience first.

It may go against what a lot of your peers are saying, but the mobile browsing experience is paramount to the mobile app experience. Your mobile apps house your most loyal customers; they’ll come back to you no matter what (unless, of course, you miss spectacularly on their expectations). If you want to continue growing your customer base, however, making sure new shoppers have a good experience all around means investing in a better mobile browsing experience. Let’s find out how to go about that, shall we?

The data quality market continues to change at a rapid pace, with businesses demanding more from their information and looking to leverage analytics in interesting new ways. Data will continue to be a critical element as businesses look to transform operations and become more digital.

Whether you’re a leader at a start-up aspiring to be the next Facebook or Snapchat, or a small business owner running a company that’s been in your family for years, you know that reaching your customers and maintaining those relationships is the key to success.

Whether we are talking about store associates wielding mobile POS devices or consumers sporting their mobile phones, mobile digital transactions are on the rise and gaining in importance.

The latest studies* show that online purchasing has now become the preference, just beating out other forms of purchasing (e.g. store, catalog) by 51 percent to 49 percent. And 77 percent of mobile phone users have used their devices during the shopping process, with over 40 percent having completed a mobile purchase. This number rises to over 60 percent for Millennials. Clearly online and in particular, mobile online shopping, is redefining the shopping experience for a large portion of the population.

It was Ben Franklin who once said: “Great haste makes great waste.” While this is sometimes true, in today’s quickly evolving digital marketplace, you can quickly be outpaced by competitors if you’re not constantly and rapidly advancing your products and services.

I’m not saying that you should throw the rule book out the window and jump into new business ventures willy-nilly. But, there’s a widespread belief that when it comes to getting things done, working with speed and upholding standards need to be mutually exclusive. Common thinking is that if you’re rushing to get things done, you’re going to make mistakes; but, if you move slowly, you’ll achieve greater results.

It’s that time of year again…where the greatest minds in email marketing come together for insightful sessions, adventurous networking activities, and some awesome after-hours themed parties. I’m talking about Media Post’s annual summer edition of their Email Insider Summit. Tropical Storm Colin tried to rain on our parade—but nothing can stop this crowd!

This was my first time at Email Insider Summit and it definitely lived up to the hype. I got a chance to step back into my email marketer shoes and interestingly, a lot of the challenges we were talking about a couple of years ago are still top-of-mind for folks today. That’s not to say no progress has been made, but it serves more as a reminder of the monumental challenge that all marketers are trying to tackle on a daily basis: connecting with customers in the right place and at the right time. Here are my four key takeaways from Media Post’s Email Insider Summit 2016: 

Welcome to our new Share a Coke series on the EDQ blog! We think hearing stories right from the people who make up our EDQ family gives us all a chance to recognize these individuals, their talents, and their stories. We wouldn’t be the company we are today without the people who make up our team, and they give a great view to what life at EDQ is like.