Monthly Archives: June 2016

Here at Experian Data Quality (EDQ), we are doing a lot to forge the way for women in technology. As we know, women in science, technology, engineering, and math (STEM) careers are sometimes more rare than common to find.  It can often feel like you are diving off into the unknown and navigating a new industry.

Here at EDQ, beyond developing careers in this area and working to empower women to make waves in the technology space, these women are balancing their talents, families, and friends. As busy women running between innovative projects, leadership meetings, (and replenishing our cups of coffee), it can be difficult to juggle all of these important items while still making time for what matters when we turn off our computers at the end of the day. Lucky for us, we have Emily Ley to help us out.  

Marketers are dealing with more data challenges than ever before, but they may soon get some much needed help. The Chief Data Officer is coming to the rescue, evangelizing change and improving data usage across organizations. Next week I am heading to the EMS client summit to chat about this revolution and help marketers better understand the power of working with the CDO.

Those of us who work at Experian Data Quality are constantly laser-focused on helping our customers ensure they have accurate, actionable data. Whether that is enabling marketers to reach their customers through cross-channel campaigns, helping IT departments break down barriers with their business user counterparts, or allowing operations teams to manage risk and streamline data reporting, we are here to help. That last group of EDQ customers that I just mentioned—the risk and operations folks—this blog post is for you.

The data quality market continues to change at a rapid pace, with businesses demanding more from their information and looking to leverage analytics in interesting new ways. Data will continue to be a critical element as businesses look to transform operations and become more digital.

It was Ben Franklin who once said: “Great haste makes great waste.” While this is sometimes true, in today’s quickly evolving digital marketplace, you can quickly be outpaced by competitors if you’re not constantly and rapidly advancing your products and services.

I’m not saying that you should throw the rule book out the window and jump into new business ventures willy-nilly. But, there’s a widespread belief that when it comes to getting things done, working with speed and upholding standards need to be mutually exclusive. Common thinking is that if you’re rushing to get things done, you’re going to make mistakes; but, if you move slowly, you’ll achieve greater results.