Monthly Archives: July 2016

Welcome to our Share a Coke series on the EDQ blog! We think hearing stories right from the people who make up our EDQ family gives us all a chance to recognize these individuals, their talents, and their stories. We wouldn’t be the company we are today without the people who make up our team, and they give a great view to what life at EDQ is like.

Experian Data Quality for Salesforce provides real-time verification of addresses, emails, and phone numbers, and bulk cleansing of addresses. This is a powerful tool that’ll allow you to detect and remove inaccurate data from your database. We help ensure that your data is always fit for purpose, the first time around!

This blog post provides a walkthrough of deploying a trial instance of Experian Data Quality for Salesforce into your environment. The goal is to help guide you through the set up of the application within the Accounts, Contracts, Contacts, and Leads standard objects. Happy installing!

The hype around Pokémon Go has shown us one thing extremely clearly: that marketers can now start thinking about augmented reality (AR) as the next step in reaching out to consumers and monetizing a channel.

What started as an April Fool’s joke back in 2014 has turned into the most downloaded app in Apple’s App Store and the biggest mobile game in U.S. history. Well done Niantic, so well done.

No matter the size of your business or the industry you work in, one key goal of all organizations is to improve the customer experience. That can mean many different things depending on your business’s goals and vertical. One critical piece of data that you’re likely collecting on your customers is their address. This information can vary in importance, but you likely need it for sending account information, coupons, services, etc. Regardless of what you’re using customer address data for, a solution that can positively impact your internal functions as well as customer experience is an address verification tool.

Marketers have a number of challenges on their plate, but one theme that continues to come up time and time again is data. This year’s Experian Marketing Services Client Summit reminded me that data is not going away any time soon. But to gain insight, marketers are going to have to get creative and think about the consumer and data more holistically.   

Networking: some of us love it, some of us…not so much, but either way, it is an essential part to growing both personally and professionally. Recently, Experian Data Quality hosted a Local Levo: Boston event entitled ‘The Power of a Network,’ that helped give us, regardless of how we felt about the concept before, a whole new outlook on networking.

Here’s an exercise for you: Go to Google. Type in, “The three necessities of life.” What’s the first result? I’ll save you the keystrokes—unlike most searches, the first result doesn’t link to a website. The answer’s so obvious that Google provides one for you. Food, (including water), shelter, and clothing. No matter what culture, time era, or religion, everyone agrees that in life, these are the absolute three necessities of survival. Without food and water, you die.  Without shelter or clothing to protect you from the elements, guess what, you die. 

It sounds counter-intuitive, but a very impactful approach to customer satisfaction is to minimize the number of customer interactions. Let me explain. Each interaction requires retailers to invest considerable effort to meet and exceed customers’ expectations. The more interactions or steps there are to the customer journey, the harder it becomes to deliver a great overall customer experience.