Over the past few years, we at Experian have seen a big shift in data usage. Businesses are learning how to truly unlock the power of data to better serve their clients. But the data usage itself isn’t the only thing evolving. The users of data and the tools used to support their efforts are also changing.
Retailers often tell us about their endless pursuit to create a seamless buying experience: a utopian idea that has dominated the industry for years. This pursuit can often seem never ending, especially as technology and consumer expectations seem to outpace retailers’ ability to keep up. Meanwhile, according to Shopify, shopping cart abandonment rates hover around 67 percent, with many customers claiming they leave websites with full shopping carts because of complicated or long checkout processes.
I recently had the pleasure of attending the Master Data Management (MDM) & Data Governance Summit in New York City. The Summit was located in the same hotel as one of the presidential candidate’s election night parties, which provided plenty of excitement. Excitement aside, there was a lot to learn: gauging the pulse of the institute, getting to know the attendees, and understanding their corporate concerns.
For over 20 years, we at Experian Data Quality have been helping business like you succeed, by giving you confidence back in your data. Whether you’re ensuring the collection of valid addresses or looking to improve your overall user experience, our mission has, and will continue to revolve around powering business opportunities with quality data.
This is why we’re excited to announce a new addition to our address verification solution. As you look to expand your businesses within your country as well as internationally, we are expanding our capabilities to scale along with you every step of the way.
We are thrilled to roll out our new Global Intuitive address validation solution to help you do just that! Our Global Intuitive address verification solution will allow you to capture validated address in real time through a predictive engine.
In the digital marketing world, the term “big data” is thrown around a lot. By definition, big data is extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.
As a small business, your data may not be classified as “big,” but it’s incredibly important to the growth of your business. Contact data, in particular, is something that small businesses need to focus on.
In this post, we've partnered up with JustUno, a conversion optimization platform, to take a look the value in collecting lead and customer contact data, and see why ensuring the quality of contact data is critical for small businesses.