Monthly Archives: March 2017

NameSearch is Experian Data Quality’s premier matching solution that can accurately and efficiently identify duplicates within your systems. NameSearch uses fuzzy matching to identify records that lead to the same individual, despite the misspellings, nicknames, typos, extra, or missing information across a single or multiple databases. It’s useful for organizations in any vertical that might require a matching solution, and, because of that, it is highly customizable.

Reading the statistics on cart abandonment rates can be quite sobering. Sixty-seven percent of online carts are abandoned before a purchase is made and, apparently, about 97 percent of mobile carts are abandoned. The reasons oft quoted are myriad but one of the bigger issues is simply the time it takes to check out; the longer it takes, the more likely that your customer will become distracted. Plus, when the shopping process requires any significant amount of typing on a mobile, forget it! Although you have to find a way to enable accurate address capture and to collect other important information, requiring customers to input too much is surely one reason that the mobile abandonment rate is so high.

I recently received an email from Hubway, the bike-share program here in Boston. The subject read “Join the 2017 Hubway Data Challenge presented by Microsoft – over $7,500 in prizes.” Now for a little bit of background information, I am a regular user of Hubway. I live next to a docking station, so to get to work every day I take it to the nearest subway stop, which also has a docking station. I do this again on my way back home each night. On the weekends, I sometimes take it to the gym, which conveniently has two docking stations within walking distance. On a few occasions, my wife and I will bike from Fenway Park after a baseball game to the closest Red Line subway station to avoid the foot traffic. Let’s just say I use it a lot.