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Monthly Archives: December 2019

Three ways to justify a data management initiative at your financial institution

Data is only as good as the quality behind it. The saying ‘garbage in, garbage out’ holds true. If you use inaccurate data for analytics, customer insight, or reporting, your institution is open to poor customer experience, inefficiency, or even non-compliance. While many agree that trusted data is a must, not everyone is making the investments needed to make that a reality. Here are three ways to justify a data management initiative within your institution.

How sophisticated is your data quality strategy?

As marketers, one of the top things we are worried about is the new data-driven age. Information is changing the way we function and creating entirely new roles and responsibilities within our industry. I recently attended a Garter webinar, Focus on: Data-Driven Marketing, where they said that data causes the most anxiety for marketers.

We are left wondering:

  1. Do I have enough information to execute the types of campaigns and messages I want to?
  2. Am I gaining a full enough understanding of my consumer to really engage with them?
  3. Is the data I am using complete and reliable?

Data quality before data governance

Focused on the needs of government agencies, the DGVision conference empowered federal employees with new insights, best practices, and education around starting and optimizing data governance initiatives. Experian joined business leaders in both private and public sector companies for meaningful conversations about all things data governance.

What’s up Wednesday: Phone validation

In our new video series “What’s up Wednesday,” we’ll give you a quick video overview of a concept that we often get questions about at Experian Data Quality.

What’s up with… phone validation? Verifying phone numbers is a critical aspect of your overall data quality strategy. The phone can be an excellent way to reach out to your customers, but if your organization isn’t handling them properly you could be putting yourselves at risk.

When it comes to consumer privacy and phone numbers, the Federal Communications Commission (FCC) has put a number of regulations in place to protect consumers. Anyone collecting this sensitive information must be aware of the Telephone Consumer Protection Act (TCPA) – otherwise your organization could face poor customer satisfaction, fines or lawsuits.

Experian Data Quality positioned in Gartner’s 2014 Magic Quadrant for Data Quality Tools Report

Today, we are excited to announce that Experian Data Quality has been placed on the Gartner Magic Quadrant for Data Quality Tools. You can access the full Gartner report from our website.

We are ranked as a ‘Challenger’, which we know means our organization is recognized as performing well within our line of expertise, providing customers with the right products and services they need to effectively manage their data. We believe Gartner’s recognition of Experian Data Quality in this way reinforces our ongoing success in providing customers across the globe with proven data quality technology to meet their business requirements.

When our company started several decades ago, we were focused on a simple message of improving address data quality. Over the past several years, we have continued this same dedication, but expanded it to a much broader market. Now, we help users across businesses, from IT to average business stakeholders, understand and leverage the valuable asset of data.

Email validation: Why you want quality versus quantity

To ensure successful email delivery, reduce the chances of being filtered out by an email service provider (ESP), and avoid becoming blacklisted as a spammer, organizations need to ensure the accuracy of the email data held in their mailing lists. Learn more about Experian’s industry-leading technology which verifies business domains, international domains, and consumer domains like Yahoo!, Gmail, Hotmail, and more.

How to justify and support your data governance initiative

We find a growing number of businesses are either looking to start or optimize data governance programs to better control data, but at Data Governance Winter Conference, we learned that there are often two major roadblocks to implementing or optimizing your data governance program.  Explore how you can navigate these challenges. 
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