Monthly Archives: July 2020

There’s no doubt e-commerce is booming. Shoppers love the convenience of browsing their favorite brands and purchasing goods online from the comfort of their home or on-the-go from their phone. That’s why retailers’ top business priorities include moving through digital transformation (46%), according to our research.

The impact of the COVID pandemic is being felt across industries but one industry has been hit particularly hard—the retail industry. With the onset of COVID-19, non-essential, brick and mortar stores were forced to rely exclusively on their e-commerce platform, which left them with a declining bottom-line and customer experience.

The role of a chief data officer may take on a variety of shapes depending on the industry, enterprise, and maturity of the data program he or she is working for. Our research reports that mature data organizations are more likely to have a chief data officer in place.

The question is: At what point in your data management program should you hire a CDO? And, how does the CDO’s role evolve as your data program evolves?