Callahan McGuinness is a Marketing Manager at Experian Data Quality. She focuses on demand generation, primarily lead nurturing and funnel development, where she relies on segmentation and marketing automation to gain a competitive advantage. When she’s not working, she enjoys spending time on any beach, running, and traveling.
Data is at the heart of every organization, and data migration projects are important undertakings for many businesses as they strive to keep up with the pace of technological advancement. Data migrations to more updated systems underpin the success of many strategic initiatives. While 35 percent of organizations have a data migration project planned for this year, a staggering 80 percent of all data migrations fail!
No matter what industry you work in, what your job title is, or what your responsibilities are, it is almost a guarantee that you rely on data in some way, shape or form at least once a day; and sometimes you might not even know it!
Data is absolutely everywhere, and it’s quickly becoming the lifeblood of most organizations.
The real question is – do you use it to your advantage? Think about it for a second….
Do you ever wonder how, no matter what you do, your competition consistently gets ahead of you? Well, you’re not alone! Unfortunately, this is a common frustration for a lot of marketers. We all know how invaluable gaining a competitive advantage is; the challenge is figuring out the how, the what, and the when. While there may not be one simple solution, lead nurturing is one of the best ways to beat out your competition.