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Craig Swerdloff

Email Open Rates are on Their Way Up! So Why Does No One Care?

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Email open rates are on the rise, but few are celebrating the ascent. According to Epsilon’s Q1 2014 Email Trends and Benchmarks report, open rates have increased from 26.2 percent in Q1 2012, to 32.9 percent in Q1 2014. An increase of 26 percent over two years is nothing to sneeze at, but what are we really measuring? 

 

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How Marketers Should Prepare for and Communicate a Data Breach

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Incidents of data theft are on the rise, as are the costs associated with them. A 2012 survey conducted by the National Cyber Security Alliance and McAfee found that one in four Americans had been officially notified that key elements of their personal information had been lost. With the recent announcements of data theft and hacking at Target, Neiman Marcus, and Adobe, the former two being propagated by a teenager, this is a topic we will be hearing about a lot more.

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Disposable Email Addresses: What Are They and How Should Email Marketers Handle Them?

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Over the past few months we have been diving in on the topic of “inactive” email addresses and how marketers might manage them to improve email marketing performance. Continuing on the path of understanding inactive email addresses, I thought it appropriate to tackle one of the lesser understood examples: disposable email addresses.

 

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Never Throw Out a Customer!

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My father owned a kitchen and bath showroom on 7th Avenue in the Chelsea neighborhood of Manhattan. He ran the business from when he was a young man to when he retired a few years ago. While he was cordial with people just browsing his store, he would drop everything when a paying customer walked in.  If he hadn’t heard from a customer in a while, he would reach out with a phone call.  Putting the customer first and always staying in touch are principles that have stuck with me throughout my professional career.  

 

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What You Need to Know About Confirmed Opt-In (COI), Mistyped Email Addresses, and Typotraps

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There has been a lot of talk recently about Spamhaus' listing of several well-known brand retailers in their Spamhaus Block List (SBL). These listings are part of Spamhaus efforts to encourage email marketers to use a Confirmed Opt-In (COI) permission strategy. We would like to share what we know about their position, reactions from the email marketing community, and how this informs our own efforts to support marketers with data-collection best practices.

 

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