Eric Cisternelli is a senior digital marketing specialist at Experian. He is obsessed with SEO and User Experience design. He loves trying to analyze the minds and intentions of internet users, for better or worse. When he isn’t working he is brewing beer, gardening, and working out
Bad customer data can be likened to a bad social media gaffe where a brand gets something wrong and all hell breaks loose. The immediacy is felt and negative brand equity is generated. But typical to Twitter, it is instantaneous—and in most cases, the outrage is short-lived. Often, it’s because a business isn’t quite aware of what audiences it is catering to and what they may or may not be interested in hearing.