Jenna McAuliffe is a content marketing specialist at Experian Data Quality. She focuses on how quality contact data improves business processes and explores the influence of insights from customer data on the retail industry. Outside of work, she is usually whipping something up in the kitchen, spending time with family and friends, or traveling to a new city.
“Boo!” Is that a ghost or ghoul? No—it’s something much spookier: bad customer contact data. Did you know that less than half of retailers trust their data to make important business decisions? In fact, 57 percent of retailers say that they rely on educated guesses or gut feelings to make decisions based on their data. While blood and guts may have a place in horror movies, gut feelings are simply not enough to go on for important business decisions. Accurate, reliable data to drive decision-making is a far stronger retail strategy.
Data conversions are tricky undertakings. There is no way around that. They are time-consuming, expensive, and can feel downright overwhelming. For many agencies in the public sector, the constraints on budgets and resources are a challenge day in and day out. When it comes to data conversions or modernization projects, there is no exception. Across organizations in the United States, approximately 80% of data migrations fail. Why, you ask? Let’s take a closer look.
Have you ever met someone who made a great first impression, but the more you got to know them, the more flaws you noticed? Maybe they said one thing but did another. Or you expected them to show up at the designated place and time and they failed to show up. Or sometimes, they are just nothing like what you’d thought and you realized you made false assumptions. Well, sometimes your data can be the same way. At a first glance, it isn’t always immediately clear what issues may be lurking just past the surface within your data. That’s where data profiling comes in.
The Pan-Mass Challenge (PMC) is a charity bike-a-thon across the State of Massachusetts to raise money for cancer research and treatment at the Dana-Farber Cancer Institute. As a corporate sponsor for the event this year, Experian has had the honor of showing our support for this worthy cause in a number of different ways. The PMC, which has been held annually since 1980, will take place tomorrow, August 5. We have three employees who will be riding: Matt Chase, Wes Forsyth, and Steve Cargill, and several of our employees will be volunteering at the lunch spot we sponsored at Dighton-Rehoboth Regional High School. We will be cheering on the riders and passing out water.
When it comes to storing and accessing information for an organization, there are several processes involved to help users get the data they need in a timely fashion. As one of the most valuable business assets, managing data and leveraging it to improve business operations is of paramount importance. As more and more business decisions become data-driven, organizations continue to place greater emphasis on effectively managing their data. Since most processes are now informed by data and constantly monitored, it’s easy to see how process management and data management go hand in hand. But has it always been that way? Not exactly.
According to a study by 451 research, the cloud storage market is expected to double from 2016 to 2017, with cloud storage costs jumping from $19 billion to nearly $40 billion. As organizations prepare to invest even more in storing their data, it is important to remember that storing vast amounts of data is only valuable when you know what to do with that data. Storing data you do not use can cost more than you may think.
After collecting email addresses through various channels and validating only the form and syntax of those collected through their Ecommerce channel, Cabela’s had amassed a large number of suspected “bad” email addresses over the years. Experian Data Quality's batch email cleansing solution helped them recover a significant portion of email addresses to include in email marketing communications.
Effective communication with prospective, current, and former students is a top priority for universities. Communicating with potential students is particularly important given how many other colleges and universities are competing for their attention. Colleges want to provide current students with timely communication on classes, tuition payments, grades, sporting events, performances and more, and keep alumni up to date with university happenings, networking events, and fundraising campaigns. The University of North Texas (UNT) at Denton, known as the “Mean Green” in sports, realized that issues with the addresses in their database and duplicate records were potentially jeopardizing communications with students.
As of January 22, 2017, the United States Postal Service (USPS) has implemented rate changes for mailing and shipping, which includes the first increase in the price of Forever stamps since January 2014. If you rely on these services to send coupons or get goods to customers, you should consider how the increased mailing and shipping costs will impact your prices and your bottom line.
As we work to help our clients unlock the power of their data, Experian Data Quality is also committed to helping empower the next generation of data users. In that spirit, we launched a scholarship contest this year that prompts rising college seniors to show us how they use data in their daily lives. To enter, the students had to submit a one- to two-minute video and a short essay describing the importance of data quality. They had four months to prepare and submit their entries, with the promise of a $5,000 scholarship for the winning participant.