Lydia is a Sales Engineer at Experian Data Quality. She grew up in New York City and attended Worcester Polytechnic Institute where she graduated with a Bachelor’s Degree in Mechanical Engineering. She has a strong interest in data visualization tools and analytics and is always looking for ways to expand her knowledge in those areas.
If you’re an educational institution that receives lists of prospective students on a weekly basis or a retail organization that is preparing for a direct mail marketing campaign, it is important to have the proper tools in-house to ensure that your addresses are being cleansed and standardized for your marketing initiatives.
Experian Data Quality for Salesforce provides real-time verification of addresses, emails, and phone numbers, and bulk cleansing of addresses. This is a powerful tool that’ll allow you to detect and remove inaccurate data from your database. We help ensure that your data is always fit for purpose, the first time around!
This blog post provides a walkthrough of deploying a trial instance of Experian Data Quality for Salesforce into your environment. The goal is to help guide you through the set up of the application within the Accounts, Contracts, Contacts, and Leads standard objects. Happy installing!