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Rachel Wheeler

All professionals must take responsibility for data quality rules

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Data quality should be a key goal in business.

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Targeting the right demographics in direct marketing

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One key takeaway from direct marketing involves already loyal customers.

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Mobile data will play a key role as retail habits evolve

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There's no excuse for relying on dirty data in mobile commerce.

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Roundup of October news stories

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Data is still evolving. Each month brings new developments, October included.

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High-quality data for a high-quality customer experience

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When companies think about how data quality, they mostly focus internally.

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Database management proves essential with health information

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Data quality is of the essence in healthcare.

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Loyalty programs yield high-quality data for direct marketing

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Loyalty programs lead to better customers and better data.

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4 areas to improve your email marketing strategy this fall

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Where can your company better itself when it comes to email?

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Ushering in an effective 'data-first approach'

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It's a simple concept, but it will have a profound impact - put data first.

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Searching for quality in today's 'open' data

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Governance of "open" data is hard work, but it's well worth it.

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