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Richard Jones

Embracing best practices in data quality management today

If companies are collecting data, but it's inaccurate or outdated, they're only going to get themselves into trouble. Here are three examples of data quality best practices.

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3 killer marketing strategies for the approaching holiday season

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It's always important to maintain close relationships with your customers.

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Using accurate data to understand customer behavior

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One great use for data quality is in understanding customer behavior.

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Examining the pros and cons of retargeting customers in marketing

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Part of the beauty of data quality is you can rely on it again and again.

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Improving data governance to maximize business success

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Every business under the sun wants to accomplish more with data.

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Email marketing is about providing timely content

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Slow and steady doesn't necessarily win the email marketing race.

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Data quality is essential in the 'proximity marketing' process

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Data quality is often a matter of location.

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Finding the real impact of data quality in finance

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Businesses have practically endless reasons to care about data quality.

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Payment processing can also impact customer data quality

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For numerous businesses, there's a focus on data quality.

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Balancing ease and effectiveness with email marketing

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There's still no match for effective email marketing.

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