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Richard Jones

High-quality data can fuel your company's marketing efforts

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Companies everywhere are connecting data enhancement with marketing.

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Valuing data quality over massive quantity

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Clean data helps companies tackle myriad challenges.

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3 ways that data quality can drive strong sales performance

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What does data quality actually "do" for a business?

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Educators must take utmost care with student contact information

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Educators have many logistical challenges to juggle every day.

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Email marketing remains popular, effective for many businesses

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Email still has a place in the modern marketing landscape.

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Data quality, explained in a 3-step process

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Here's a three-step process for verifying data quality.

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Who's responsible for data quality? Everyone

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Everyone in a company stands to benefit from better data quality.

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How email marketing makes an impact for small businesses

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Email marketing can help small businesses thrive.

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Marketers increasingly dedicating budgetary resources to technology

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Businesses are ramping up spending on marketing technology.

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Taking the utmost care with data quality when 'going mobile'

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There’s a high level of interest in “going mobile.”

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