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Richard Jones

Analytics holds the key to greater velocity in retail

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One of the great challenges that retailers face is one of velocity.

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4 ways companies can transform their email marketing strategies

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Improved email marketing effectiveness is important for competitive intelligence.

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Businesses ramp up investment in data-driven marketing

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Investment in analytics is on the rise.

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The numbers prove that email marketing still matters

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Mobile devices have become enormously popular with consumers in recent years.

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3 ways to get maximum value out of customer data

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Here are three ways to get more out of customer data.

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Restaurateurs need better data for new analytical efforts

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A new group of business leaders is interested in data: restaurateurs.

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Data quality has a clear impact on analytics

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Data quality is important as companies look to achieve their growth goals.

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Address verification issues can render public messages ineffective

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Government offices often send their citizens mail.

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As digital technology grows, so too does direct marketing

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A superior approach to customer information is essential.

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Examining the latest trends in email marketing

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Everyone can benefit from better email marketing data.

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