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Richard Jones

A clean email database, and other must-haves in direct marketing

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Here are two factors to keep in mind with email marketing.

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Bringing together analytics and business intelligence to achieve results

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Analytics is a vast, all-encompassing term.

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Overcoming the stereotype that data quality is 'boring'

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Every organization should have an interest in data quality.

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Examining the steady growth of open government data

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Barack Obama has made free access to data a key priority.

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Address verification plays a pivotal role in the democratic process

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In government, one hiccup in address verification can be catastrophic.

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Address management becomes crucial for big businesses

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Making mistakes with contact information can be costly for big businesses.

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Call data helps companies improve customer service offerings

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Businesses should look at data on how their client interactions are going.

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Overcoming the 'data disconnect' in retail and e-commerce

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ThereÂ’s often a disconnect between retailers and data scientists.

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Why social media is king in direct marketing

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Perhaps the best direct marketing outlet of all is social media.

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Mobile marketing represents gold mine of e-commerce data

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Mobile commerce is ubiquitous these days.

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