Steve Cargill is our Senior Retail Specialist with a focus in customer acquisition and digital strategy. He works with many of the top U.S. retailers to improve customer experience in all areas of the consumer sales process.
Stemming from his past experiences as a store associate and brand representative with a major retailer, Steve is passionate about improving all aspects of the retail experience, for both the brand and the customer. Connect with him on LinkedIn!
What is the mobile phenomenon in retail?
What we’ve found over the course of the last three to four years is that more purchases have come over mobile than ever before. At least 45 percent of the time, shoppers are using their mobile devices to make educated decisions, do research, and purchase items quickly and easily. And they want to do it on their terms.
The vast majority of people are shopping on mobile devices now, and between iPads, iPhones, and Androids, people are so accustomed to using their phone that it’s not just a piece of equipment, it’s an extension of themselves. You have, for the first time ever, a generation where the use of technology as an integral part of everyday life is the norm. In fact, 80 percent of all babies today will be born to millennial mothers.