Businesses looking to improve their email marketing strategies may want to find out how quick response code (QR Code) technology can help them.
According to an article by ecommerce-guide.com, small business owners can grow their email marketing lists by adopting the software.
"The popularity of these small two-dimensional barcodes is growing as more consumers buy camera-enabled smartphones," the article stated.
Indeed, as the uptake of smartphones increases, the importance of these QR Codes to marketing professionals is likely to increase.
Mobile users with a camera-enabled smartphone can scan the code, which has been coded to do things such as display text, provide contact data or even open a web page in the browser on the smartphone.
"Today QR Codes are becoming a novelty in North America and businesses have found some interesting ways to use them. One use of QR codes that's growing in popularity is as a URL shorten service. This is a boost for small business marketers," the report added.
Posted by Paul Newman