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What is data governance?

Ashly Arndt

Data governance verifies that data meets precise standards and business rules when entered into a database and used throughout an organization, giving businesses more control over their assets. Understanding and integrating data governance into your organization's data strategy is pivotal in an age where accurate data fuels daily operations across various industries. 

Data governance framework (system)

The relationship between data governance and data quality is closely intertwined. Data quality refines your organization's data for accuracy, reliability, and fitness for purpose. Data governance allocates the right resources to data collection, cleansing, and usage. 
Prioritizing data quality lets your organization establish a sturdy foundation for effective data governance practices by:

  • Mitigating risks associated with incomplete or inaccurate data 
  • Protecting against bad decision-making and resource waste
  • Fostering confidence in monitoring, auditing, and accessing data


Standardizing data guarantees validity, trustworthiness, and correct formatting. Focusing on data quality aligns the data with data governance principles, allowing your organization to maximize its potential while guarding its competitive edge in the marketplace.

The objectives of data governance

Data governance objectives are to build data integrity, security, and compliance within organizations. At its core, data governance for businesses works to achieve these key goals:

Validating Data Quality: Standardized processes and automated rules allow organizations to maintain consistent and accurate data across various sources. This consistency enhances operational efficiency while fostering reliable data.

Securing Data: Effective data governance guards against vulnerabilities and breaches from cyber attacks. Transparent control processes and best practices for data handling protect customers' confidential information and uphold their trust.

Facilitating Compliance: Adhering to regulatory mandates is necessary for maintaining operational integrity and a good reputation in highly regulated industries like insurance or finance. Creating a comprehensive data governance framework guarantees compliance with industry regulations while avoiding penalties and reputational damage.

Prioritizing data quality, security, and compliance allows your organization to unlock the full potential of your data, drive innovation, enhance operational efficiency, and maintain a competitive edge in the digital age.

Data governance policies and procedures 

Implementing data governance means having a strategy with clear policies and procedures tailored to your organization. It necessitates forming policies, rules, and organizational structures within a documented governance framework.

Successful data governance relies on planning and execution across three key dimensions: people, processes, and technology. When putting together your framework, focus on:

Establishing a Strong Team: Effective data governance for businesses lies in a dedicated team overseeing data quality and governance initiatives. This team of data managers and stewards checks for alignment between governance objectives and business needs. Defining clear roles and responsibilities lets data stakeholders uphold quality standards and drive governance efforts forward.

Developing Clear Processes: Well-defined processes governing data storage, access, security, and management are central to any data governance framework. These processes are the guiding principles for initiatives to remain compliant with regulations and maintain data integrity.

Incorporating the Right Tools: Technology alone cannot fulfill data governance objectives, but using the right tools streamlines governance efforts. Integrating data governance tools such as data cataloging platforms, classification systems, and data quality tools makes enforcing your organization's governance policies more effective.

Data governance tools

There are many tools your business can use to increase the effectiveness of your data governance framework. Using data quality tools frees up valuable time in your day-to-day organizational functions by improving the quality and usability of your data.

Incorporating data governance tools into your current data management strategy helps:

  • Prevent inaccurate data from entering your database
  • Remove duplicate information
  • Correct errors
  • Store and maintain data
  • Cleanse email lists
  • Continuously update your database with correct information

Experian offers several tools handling these above services and more. From our email verification tools to real-time address verification tools, we take the hassle out of managing your data. Then, you have more room to expand your organization's data management strategy.

Benefits of data governance

Data governance drives organizational success and unlocks the full potential of data assets. Organizations get a multitude of benefits extending beyond regulatory compliance:

Preservation of Data: Maintaining data quality means data remains accurate, up-to-date, and error-free. Organizations can gain insights for decision-making that contribute to sustained growth and success.

Increased Data Value: Implementing data governance improves data accuracy, consistency, and accessibility. It also drives operational efficiency, reduces costs, and enables faster organizational decision-making.

Competitive Advantage: Organizations in industries reliant on data-driven decision-making can have a competitive edge when anticipating market trends and delivering superior customer experiences.

Enhanced Customer Experience: Data governance improves the customer experience by verifying that the data used to engage with customers is correct, reliable, and actionable. Then, organizations can personalize interactions, deliver targeted promotions, and deliver exceptional customer service.

Security: Data governance promotes a culture of trust and transparency, safeguards sensitive data, protects organizational assets, and fosters stakeholder confidence.

Data governance enables businesses to harness the full potential of their data assets while certifying compliance, driving innovation, and delivering value to customers.

Data governance challenges

Despite data governance's importance for organizations, these initiatives often come with their own challenges:

Organizational Alignment: Aligning stakeholders across your organization around key data assets, definitions, and formats is difficult. Opposing views on data entities can impede progress and cause conflicts. Everyone must work together and communicate to establish common data definitions and formats.

Lack of Support: Successful data governance programs need sponsorship from executives and individuals. Without adequate sponsorship and support, governance efforts may lack direction and fail to gain traction.

Relevant Data Architecture and Processes: Implementing an effective data governance program relies heavily on the right tools, data architecture, and processes. Adopting data catalogs and metadata management processes is essential for creating an accurate and relevant data inventory.

Securing Sufficient Resources and Skills: Organizations must allocate funding, leadership, and expertise to governance efforts. Appointing the right individuals to key roles and providing training and support are critical for program success.

Governance in the Cloud: As organizations increasingly use cloud-based technologies, managing data security, compliance, and privacy presents challenges concerning data residency and sovereignty issues. Governance practices must adapt to the cloud while maintaining consistency and compliance across hybrid and multi-cloud environments.

Managing Expectations and Internal Changes: Due to significant organizational changes, data governance is often slow. Setting realistic expectations and implementing change management strategies is essential for overcoming internal resistance.

While data governance for businesses has substantial benefits, organizations must navigate numerous hurdles to implement governance initiatives successfully.

Future trends in data governance

The future of data governance indicates a significant shift in mindset and technological advancements. Looking forward, some current developments in data governance include:

  • An All-Company Approach: Data governance is transitioning from confinement to specific departments towards a collective responsibility for data management.
  • Data Governance as a Service (DGaaS): Third-party providers offer DGaaS to help organizations classify and map data, securely store data in the cloud, and establish governance models for better accessibility and scalability.
  • Data Lineage in Generative AI: As Generative AI adoption grows, there is a bigger focus on data lineage for error detection and post-hoc analysis, driving the need for sophisticated data governance
  • Automation of Data Governance: Automation is pivotal in data governance, enabling organizations to streamline governance tasks, improve data quality, and stay compliant through automated processes and AI-driven tools.
  • Ethics and Privacy Concerns: Regulations like GDPR and CCPA maintain ethical data governance practices and transparency. However, as more cloud-based services become available, more regulations will need to be created to address privacy concerns regarding ethical data usage.

As data governance evolves, comprehensive frameworks encompassing data, roles, processes, communications, metrics, and tools are essential for your organization.

Incorporating data governance into your business

Data governance is necessary for any organization's data management strategy. Taking the proper steps to govern your data means maintaining reliable data, making well-informed decisions, and complying with industry regulations. Experian's data governance tools streamline your data management processes so you can focus on using your data properly.

Contact Experian today to learn more about how our data management solution can help with your data governance initiatives.