Enrich existing location data with property data details for a complete view of your customers.
You know how critical it is to have accurate, reliable address information for your customers. Using the correct address helps make sure your packages and mail get to the correct person on time.
Your address data could hold even more benefits. Enriching your existing address information with property data gives you a more detailed look at where your customers live. Learn more about property data and how Experian’s solutions can help improve data-driven decision-making.
What is property data?
Property data includes all of the information related to a location. Think of it as an expansion to basic address data. With property data, you get a wider view of where your customers and business contacts live and work. In addition, you can combine detailed property information with your existing verified address data to create a more complete view of your customers.
Property data commonly includes:
- Dwelling type
- Homeownership details
- Estimated market value
- Year built
Benefits of property data enrichment
Expanding your address data with property data enrichment can help your business make more accurate analyses and decisions.
- Improve customer service: The more you know about your customers, the easier it is to create an experience based on their preferences. Use enriched data to customize your messaging and the products you offer your customers.
- Cut out waste: When you enrich your address information with property details, you can pinpoint which customers to target. This lets you cut out waste when communicating with your audience.
- Outperform competitors: Expanding your existing data to include property information gives you an edge over your competitors. You’ll have the chance to see potential new markets and ideal locations, as well as capitalize on new opportunities before your competitors.
Why use Experian’s property data solutions?
Adding property data to your location and address lists is an investment toward a more data-driven organization. That’s why you want to know you can trust the data added to your database. With property information from Experian, you can be sure you’re getting high-quality data to improve your decision-making.
- Data experts: Experian has been a leader in the data quality industry for 25 years. We can help your organization get more from its data with expert resources and recommendations.
- Security knowledge: Dealing with data means dealing with a high level of responsibility, including security and regulation concerns. The Experian team has expansive knowledge of current data security regulations to help you stay in compliance.
- Easy-to-use products: We designed our products based on how real people work. From easy-to-install email verification APIs to seamless integrations with popular CRM and ERP systems, Experian’s data tools are made for the end-user.
- Unmatched data sources: Experian’s data sources are time-tested for reliability and accuracy. You can be confident your enriched data has complete, updated property details.
Use property data to improve data quality
Enriching your location and address data with property data doesn’t just help you target new audiences and create more efficient processes. You’ll also help improve the overall quality of your data. High-quality data makes it possible to run a truly data-driven business by making sure you have accurate data for analysis.
Experian makes it easy for organizations to verify and maintain high-quality data with tools like our data quality management platform. Chat with our data quality experts to learn how adding property data could increase the value of your existing location information and sign up for a free trial today.
