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Email Verification

The success of your email marketing depends on how clean your email lists are. We offer the most comprehensive email verification solution available that instantly identifies whether an email address is valid and deliverable. With email verification, you can preserve your sender reputation and maximize ROI.

What is Email Verification?

Are you struggling with email deliverability? Do you know the true cost of sending to bad email addresses and the impact is has on your customer relationships? In a digital society, the importance of email as a communication tool cannot be understated. In fact, 83% of U.S. organizations ranked email as their primary communication channel. Ensuring you collect and send to accurate email addresses plays an important role in your wider strategy, protecting your sender reputation and ensuring your emails reach the intended audience. Internet Service Providers are the email deliverability gatekeepers and they decide if your email communications will reach their intended destination. They base their decisions on your sender reputation. Have a good reputation and more of your emails will get through, which is great news for your customers and prospects. Have a bad reputation, and you'll struggle to hit those inboxes. Poor email deliverability will not only hamper your ability to communicate with your customers, but could land you in hot water with regulators as well, threating your ability to continue leveraging the email channel and damaging your bottom line. Email Verification from Experian Data Quality can help. Our solution validates email address in real-time. It determines if an email is accurate and valid before mailing to it. Contact our team today.

How Email Verification works

Our email validation solution instantly identifies whether an email address is valid and deliverable. With industry-leading technology, unparalleled speed and accuracy, you know whether an email address is valid before mailing to it.

Our solution works by performing multiple checks on the syntax, domain, mail server and account. All validation occurs in real time, meaning no database lookups. It works on business and consumer email domains like Yahoo!, Gmail, Hotmail and more.

Benefits of Email Verification

Ensuring your list contains valid and deliverable email addresses allows your organization to better communicate with clients and prospects. By validating email addresses, you can reduce bounce rates, improve sender reputation, increase deliverability and improve overall email performance. This ultimately leads to a greater return on investment for your email marketing program.

Did you know...

of companies have experienced email deliverability challenges in the past 12 months 

of marketers conduct email marketing campaigns, which is the most popular communication channel for 2016

of marketers want to achieve a single customer view to increase customer retention, increase revenue, and strategic decision making

of financial institutions believe inaccurate data is undermining their ability to provide an excellent customer experience

*Source: Global Data Quality Research 2016


Want more information on email verification? Check out these resources.

Features of Email Verification

  • Superior technology to identify invalid emails in real-time  
  • Clear, actionable response codes 
  • Flexible implementation options wherever addresses are collected
  • Fast, reliable results, with an average response time of less than 500 milliseconds
  • Ability to upload a list and receive a customized data quality report
  • Correction of potential typos to ensure you collect a deliverable email address
  • Experian’s trusted secure data and privacy standards
  • Access to our email marketing and deliverability experts

What our customers say

We reached ROI on the project in far less than two weeks. The data test had given us an estimate of what to expect from the cleansing – but the results far exceeded my expectations. This was 100% worth our time and money.


Dean Wynkoop Manager of data management, Cabela’s

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