Address matching software is a back-end solution that matches an address in a database to the relevant USPS® standardized address.
Address matching software cleans a database by verifying addresses against the standardized USPS® format and then correcting those addresses that do not match what is in the USPS® database. Back-end solutions are used to clean dirty databases in order to ensure data accuracy.
Address matching software helps to lower costs associated with returned mail and increases response and delivery rates. For even more benefits and to ensure data accuracy, a front-end solution can also be implemented.