Address sanitizing | Experian Data Quality

Definition:

Address sanitizing is the process of cleaning and standardizing your contact database so that all addresses within it follow USPS^® standards.

Most company databases contain inaccurate and incomplete data. This bad data can cause many headaches such as products being shipped to incorrect addresses, mail being undeliverable, and customers being unhappy. In order to avoid these problems, address sanitizing should be implemented.

Sanitizing a contact address database on a regular basis will provide many benefits for any type of organization. Such benefits include:

Improved customer satisfaction
Reduction of returned mail
Saves time and money
Ensures accurate data

Address sanitizing is beneficial for all companies, large and small looking to clean up their databases. Accurate data is essential in keeping your customers happy and your operations running efficiently.

Related links:

Learn more about our address cleansing solution.
Read about our data matching and deduplication solution.