Billbacks are charges from mail carriers or shipping companies for the inconvenience of delivering packages that are formatted or addressed incorrectly.
Many companies try to avoid billbacks by manually verifying addresses, sometimes even calling customers to double-check the validity of a billing or shipping address.
A more efficient way to avoid billbacks is through the implementation of an effective address verification solution. Experian Data Quality recommends employing front-end and back-end address validation for best results.
A front-end solution will enable the capture of correct information while the customer is still on the phone or online, saving precious time and creating an efficient, streamlined workflow.
A back-end data quality solution will automatically fix incorrect addresses, or flag them for manual checking if a match cannot be found.