Contact database | Experian Data Quality

Definition:

A contact database enables an organization to effectively manage and organize information about its clients, customers, and other contacts.

Many companies often run into issues with duplicate data or missing information on contacts due to the vast number of both contacts and employees working with these contacts. By maintaining a clean and up to date contact database, organizations can function more efficiently. When contact information is stored in a single, easy to use contact database, it provides a central location and a clear means of finding this type of data.

Implementing use of a contact database can benefit an organization in many ways, including:

Creating a single source for contact information
Reducing duplicate data
Providing a secure means to store contact information
An overall increase in the reliability and standardization of contact data

While a contact database itself improves reliability and organizes a wealth of information, it is important to verify that the contact information is both accurate and up to date. Implementing a back-end solution can provide additional benefits and improvements to existing records in a contact database.

Related links:

Learn more about address verification software.
Read more about address cleansing tools.