A global address cleansing service is a service that determines the validity of international addresses and fixes invalid addresses so that they comply with specific country postal standards.
Global address cleansing is typically done on the back-end and is used to clean and standardize a contact database. Typically these services will:
By using a global address cleansing service, companies can improve international customer relationships, reduce time and resources spent on manual address cleansing, and improve delivery time.
Learn more about Experian Data Quality's back-end address verification.