of businesses believe that a single customer view would lead to cost savings.
Only 15% of businesses claim to have an effective SCV in place.
of organizations will eventually attempt a single customer view.
Failing to properly manage your data can be detrimental to business success and effective data management starts with clean data. Data hygiene is the combination of cleaning existing data and instituting measures to regularly cleanse and reduce the amount of bad data that is collected. Hygiene efforts may also include appending data, refreshing the information you have, and de-duplicating contact records.
of US organizations have a data quality strategy to increase business efficiency.
We can ensure your data is accurate and complete, enabling you to have more personalized conversations with your customers. By improving your understanding of your data, you can provide a unique customer experience, delivering above and beyond their expectations.