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While the concept of market segmentation may seem simple on the surface, it necessitates the use of the right data quality tools and technology in order to segment your audience with the most success. In this article, we’ll dive deeper into the importance of market segmentation, the role of data quality in this process, and the steps your business can take today to get started. 

Data governance verifies that data meets precise standards and business rules when entered into a database and used throughout an organization, giving businesses more control over their assets. Understanding and integrating data governance into your organization's data strategy is pivotal in an age where accurate data fuels daily operations across various industries. 

Poor data quality has several consequences for a business, affecting decision-making, harming customer relationships, delegitimizing marketing campaigns, and more. By addressing flaws and inconsistencies in your business’s data, you increase your ability to analyze information and make informed business decisions. Find out how in our blog today!

In today's data-driven world, companies across industries recognize data as a powerful asset for decision-making. But what constitutes reliable data? How can you assess whether the data your business relies on is mature and dependable enough to instill confidence in your team and drive strategic decisions? Learn more in our blog today!

Data governance refers to the set of processes to ensure data meets precise standards and business rules as it is entered into a system. Data governance enables businesses to exert control over the management of data assets. This encompasses the people, process, and technology that is required to make data fit for its intended purpose.

In this blog, we’ll explore the crucial significance of data quality maintenance while outlining a few key tips to ensure successful implementation within your business. 

From reducing operational costs to improving the customer experience, the benefits of prioritizing data quality from the onset are unsurprisingly abundant. In this blog post, we'll dive deeper into what proactive data truly encompasses while highlighting several of the key benefits this data offers for your business.

Dealing in the world of data can present high risk and high reward. While data is a necessary component to many organizations’ ecosystems, without the proper processes and tools in place, data management can be risky business. In this blog, we outline where preventative controls become increasingly important for furnishers with points to consider for evaluation.

In this blog, we will cover the importance of data quality for DTC businesses and how Experian can help your company incorporate data quality into its strategy. 

Recently, Gartner released the 2024 Magic Quadrant for Augmented Data Quality Solutions. The report provides an overview of players in the space, and the key capabilities organizations need in their tool portfolios to address data quality’s increasing importance and urgency. Experian is excited to announce that we have been placed as a Challenger once again! Click through to learn more