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Yearly Archives: 2015

Q&A with email deliverability expert

Recently, Spencer Kollas, Vice President of Global Deliverability at Experian Marketing Services and I hosted a webinar. We discussed ways that marketers can prepare for the upcoming holiday season, and gave useful tips for setting up marketing and eCommerce initiatives for holiday success. If you missed the webinar, check out this blog post that summarizes the presentation.

While we had Spencer with us, we conducted a Q&A session to get his input and insight on email deliverability and optimization best practices.

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eReceipts and text receipts are the new black

You probably don't think about receipts very often (unless of course, you happen to be shopping at CVS where impressively long receipts are their thing). No one talks about receipts because it’s such a ubiquitous piece of transactional information that we don’t imagine purchases without it. Receipts are typically handed out in paper form at the end of any transaction; however, email and SMS receipts are growing in popularity.

Using these channels can do more than just reduce paper waste. By using emails and text messages to send receipts, your organization can engage, interact and offer your customers additional value through a medium with almost 100 percent open rates. Read this blog post to find out how the smartest businesses are using eReceipts and text receipts to their advantage as well as what they can improve on.

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Improve deliverability with email preference centers

What exactly is an email preference center? They are places for individuals to tell a business how often they want to receive an email and what kind of content they want to receive. Email preference centers are one of the best ways for customers to tell you exactly what they’re interested in—and when done effectively, you get to collect key pieces of contact information as well. Whether they are called “notification settings” or “email settings,” we’ve all interacted with some form of a preference center before.

Not all companies, however, use email preference centers to their fullest extent; that is, not all companies are using them as an additional method for data collection and improving the customer experience. This blog post will tell you how to use preference centers to improve email deliverability, develop a better understanding of consumer interests, and learn what other companies do to help you improve your own preference center.

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Trends from AAMVA's Annual International Conference

We hit the road and headed to The Hawkeye State this week for the American Association of Motor Vehicle Administrators (AAMVA) annual international conference. AAMVA showcases the latest trends in the motor vehicle and law enforcement community and provides a forum for chief administrators to learn and grow from fellow jurisdiction executives. This year the event was held in Des Moines, Iowa and there was no shortage of mid-western flare! Attendees were treated to a “night at the state fair” in the expo hall, including dunk tanks, games and a corn-eating contest. 

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Validation, enrichment and other trending topics from LeadsCon New York 2015

From August 24-26, marketers and other business professionals from all over the world flocked to the Hilton in New York City to talk about one thing: performance marketing. LeadsCon has always been focused on helping marketers with lead generation and customer retention. We at Experian Data Quality were thrilled to be a part of the fun and bring our own strengths to the table.

There were many businesses who stopped by our booth bringing up the same concerns:

  1. Can you help us make sure that the information we’re collecting is usable?
  2. Do your verification and enrichment services work in real time?
  3. What kinds of customer attributes can your data enrichment service give us?

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The chief data officer and business of data management

Today we presented a webinar to introduce our new research study, The Chief Data Officer: Bridging the gap between data and decision-making.

More than 250 CIOs and CDOs in the U.S. took part in our research study. All participants were from companies with over 500 employees from a variety of industries, including manufacturing, professional services, financial services, retail, utilities, healthcare and more. 

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The worst spam email scams of all time

Every day our inboxes fill with emails covering a wide range of subjects and purposes ranging from promotional messages sent by our favorite retailers, to personal messages from friends and family and business communications related to our jobs. While every email may not excite us in the same way that a brightly colored birthday card sent via "snail mail" does, there is one kind of email that we all work hard to avoid receiving: spam! No, not the canned precooked meat product first distributed in the 1930’s that is somehow still on the shelves of supermarkets today. Spam emails are a form of email fraud. These scams consist of unsolicited emails that falsely claim a bargain, ask for business or invite victims to a website with a detailed pitch.

 

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Don't make these 4 mistakes with email lists

It’s a story for the ages. Marketers often speak to their ability to use the almighty email to augment multi-tiered campaigns, engage and re-engage subscribers and boost their well-optimized landing pages.

But what they don’t typically speak about are all the failed attempts it took to get there. When the unmentionables hit the fan, it’s revealed that most marketers don’t have the technology or knowhow they really need. We won’t be your one-stop shop for creating the perfect email campaign, but what we can be is your one-stop shop for making sure your email lists are spick and span for those campaigns.

Today we’ll reveal what mistakes lead to email list data quality problems and what lessons can be learned from them.

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Experian Marketing Services Client Summit Recap

I finally had time to wind down from the Experian Marketing Services Client Summit last week in Las Vegas and put down a few of my thoughts. First, I just have to say that this was once again a great event. It was wonderful networking with marketers from all over the country and learning best practices.

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Don't be a last minute holiday marketer

It’s never too early to start planning for the holiday season. Consumers are already dreaming of getting holiday emails from their favorite brands or businesses with deals, promotions and gift ideas neatly wrapped inside. But as a marketer, you’re more worried about making sure that those messages get delivered without any hiccups. Yesterday, Spencer Kollas, VP of Global Deliverability at Experian Marketing Services, and Shirley Zhao, Content Marketer at Experian Data Quality presented a webinar, “Don’t be a last minute holiday marketer.” They covered off the top email collection challenges, consequences of bad emails to your business, leveraging verification and deliverability techniques, and discussed how to prepare for holiday success.

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