At this very moment, you have 52 unread emails idling in your inbox. 36 of these mails you deem to be actually relevant to your job, due to the subject line. As for the rest, you delete, mark them as spam or just outright block the sender. What does the way we handle email tell us? It might be time to take a look at a different mailbox...the one in your front yard.
Experian Data Quality continues to show our strength in the data quality market. We were recently named a Strong Performer in the Forrester Research December 2015 report: The Forrester Wave™: Data Quality Solutions, Q4 2015.
I believe this further demonstrates that we are providing our customers with products and services that help them get the most out of their data through easy-to-implement and easy-to-use software tools that enable anyone in the organization to gain data insight.
“No man ever steps in the same river twice for it is not the same river and he is not the same man.” - Heraclitus
While writing this 35,000 feet in the air, I’m thinking back on this quote said during the opening keynote session on the first day of Email Insider Summit, and it couldn’t be more true. This was my first EIS event—hosted by Media Post, to whom I owe a thank-you for a wonderfully run event—and I had no idea what to expect. What I realized after the end of this three-day event is that those in the email industry are some of the closest-knit, snarkiest, and most passionate group of people who could work in an industry. I came out of this event with a lot more knowledge than when I came in.
Data is arguably the most important asset to your organization. In an ideal world, data connects the technical and non-technical users in the business through common definitions and processes that can then be used to make critical business decisions. Unfortunately, very few companies are able to leverage their data in this way today.
Organizations are beginning to recognize the need for a centralized data management strategy, but oftentimes they aren’t sure how their data management initiatives fare today and how they could get started on the path to an optimized data strategy for the future.
Today is a proud day for everyone at Experian Data Quality. We were once again named a ‘Challenger’ in Gartner’s 2015 Magic Quadrant for Data Quality Tools. With the changing data landscape, we work continuously to find innovative ways to keep up with the pace of change. We do our best to listen to customer feedback and provide adaptive tools that can solve for a number of data management needs.
Believe it or not, the holiday season is upon us. Both grandmothers and companies alike are thinking about shipping goods and holiday cards through the mail—a fact that likely makes your local postal worker fall into a cold sweat.
The volume of mail during the holidays and throughout the year has the USPS® looking for help. This assistance comes from organizations that are committed to making their addresses make sense. CASSTM certification is an example of this.
Last week we had an amazing time at Oracle Open World in San Francisco, California. We are veterans of this conference, but every time we attend it seems to get better and better. This year I was left with two key memories from the week-long conference.
Trends in the marketing industry move fast, so marketers need to move faster. Every year we conduct multiple research studies in the various industries that our products and services impact. For our latest study, we focused on the proliferation of email—how people deal with balancing data collection and data quality, how the presence of poorly-formed emails impact deliverability, and the different ways large and small companies track the success of their marketing initiatives.
Over 200 respondents in the U.S. took part in our latest research study. Participants came from a variety of company sizes, from small to enterprise. Industries involved in the sample include retail, manufacturing, automotive, financial services, utilities and more. Participants were allowed to select multiple answers that pertained to their business, and as such, the percentages in this report will not necessarily add up to 100 percent.
Outdoor gear and sporting goods retailer REI did something shocking earlier this week; they cancelled Black Friday. At first you look at this plan and think, what is REI doing? As a retailer, can they seriously afford not to process orders on a day as important as Black Friday?!? However, upon closer examination, it may be described better as an extreme customer loyalty push.
Yesterday we had three of our email industry experts discuss the research and share their insights on our “Email data quality research: Roundtable on industry trends” webinar.
The roundtable focused on four topics: 2015 email trends, common deliverability problems, customer email challenges and dealing with email data quality.