Many of us today are in the market for data quality solutions. In fact, 89 percent of companies are planning to invest in some sort of data quality solution in the next year, with an average of a half a million dollars in budget. But, some companies are already spending much more. Thirteen percent are spending between two and five million dollars and seven percent are spending over five million dollars.
This high degree of investment is not something that should be taken lightly. Companies need to be sure they are working with the right vendors and selecting solutions that can have a material impact on the quality of data and show a return on investment.
As a marketer here at Experian Data Quality, I am by no means a technical expert on data quality. However, what do know is that I've found many similarities between data quality and one of my personal passions: baking! Both require pre-planning, solid execution and refinement after the fact.
Here are three tips that you can use when making amazing homemade cookies or implementing a data quality strategy.