Yearly Archives: 2018

As mobile devices continue their rise to prominence, organizations in every industry are clamoring to find ways to optimize the mobile experience for their customers. At this point, a positive mobile experience has become virtually synonymous with a positive customer experience. Simply designing an app or making your website mobile responsive is a great place to start, but how do you continue to optimize the experience from there? A good mobile experience is all about making it as simple and frictionless as possible. And that’s where data quality can truly help.

While Big Data promises a new and more intelligent means of marketing, serving customers, tracking financial and healthcare information and more, it will fail to deliver without data quality, USA Today reports.

Data is now at the heart of the digital transformations occurring across the economy and building an advanced data analytics team is one of the keys to competitive advantage. Whether you plan to simply disrupt your own industry or expand into an adjacent segment, data is the key to unlocking opportunity. Data has become a critical corporate asset, and business leaders want to capitalize on the information they hold. But its value is tied to how it’s analysed and by whom. One dataset may be of little value, while another may contain the key to launching a new product line or cracking a challenging marketing question. One might affect only a small percentage of a company’s revenue, while another could reveal an opportunity for significant future growth. How do firms find out? Analytics.

Although a lot of business and sales is a numbers game, the same can't be said for information.

Data quality for operational, marketing or customer service purposes should be a top priority for virtually every business regardless of industry, yet it seems that many companies still struggle to prevent errors and duplications from leaking into their databases.

Social network Facebook has been stress-testing its new company-owned data center.

Organizations which are keen to move some applications onto cloud computing have a number of choices.

Advances in technology have made reaching potential customers quicker and easier.

Mobile marketing is making big strides in reaching decision makers in the business to business market sector.

As healthcare organizations and processes become more complex and integrate with innovative technologies, administrators can use data mining to make predictive analyses of trends that can positively affect return on investment and customer relations.