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Erin Haselkorn

As the Analyst and Public Relations Manager for Experian Data Quality, Erin Haselkorn leverages her understanding of data quality to help organizations better understand leading data management strategies and how to create actionable insights. She is the author of numerous data quality research reports, guest blog posts and articles. During her seven years at Experian Data Quality, Erin has helped numerous clients gain a deeper understanding of their customers through data and analytics. Before Experian Data Quality, Erin worked at Granite Telecommunications. Erin holds a bachelor’s degree in communications from the College of Charleston.

Highlights from our 2020 Global data management research

The demand for data-driven insights and innovation has never been higher. Maintaining a competitive edge in today’s digital landscape hinges on the ability to leverage accurate and reliable data to make informed and strategic business decisions. Learn more

When it comes to data quality, don’t forget about staffing

The old saying “information is power” could not be truer today. The information we house in our databases is used to do everything: help us better understand customers, provide a better customer experience, improve operational efficiency, and ensure more informed business decisions.

The desire for data and data-driven insight has proliferated every industry—and that drive for data puts data scientists and data managers in a great position. There is far more pressure for information to be accurate, consolidated, and complete. Otherwise, insight will either take too long to obtain or will be inaccurate. The lack of expertise in the market and resources for staffing is creating gaps in data insight.

How sophisticated is your data quality strategy?

As marketers, one of the top things we are worried about is the new data-driven age. Information is changing the way we function and creating entirely new roles and responsibilities within our industry. I recently attended a Garter webinar, Focus on: Data-Driven Marketing, where they said that data causes the most anxiety for marketers.

We are left wondering:

  1. Do I have enough information to execute the types of campaigns and messages I want to?
  2. Am I gaining a full enough understanding of my consumer to really engage with them?
  3. Is the data I am using complete and reliable?

New research: The rise of data enablement

69 percent of organizations report struggles to become data-driven and that it takes too long to get actionable insights from data. We spoke with more than 500 data practitioners to understand how they want to leverage data across their business and if they are looking to enable more individuals to become data-driven. Discover the top takeaways!

Business users demand more from their data

Last week, Gartner released the new 2019 Magic Quadrant for Data Quality Tools. The report provides an overview of the players in the space and the “key capabilities that organizations need in their tool portfolio, if they are to address the increasing importance and urgency of data quality”.

Who owns the data? I’ll give you a hint: It’s changing

As part of the data revolution, organizations are trying to better manage and manipulate their information. They need to build a trusted data resource that they can use to generate revenue, gain a competitive advantage, and better serve their customer base.

But who is responsible for managing and manipulating that data? Who should champion that resource within the business to make sure it is used properly?

A modern marketer’s new best friend: the chief data officer

Marketers are dealing with more data challenges than ever before, but they may soon get some much needed help. The Chief Data Officer is coming to the rescue, evangelizing change and improving data usage across organizations. Next week I am heading to the EMS client summit to chat about this revolution and help marketers better understand the power of working with the CDO.

Rapid data quality change is helping business transformation

The data quality market continues to change at a rapid pace, with businesses demanding more from their information and looking to leverage analytics in interesting new ways. Data will continue to be a critical element as businesses look to transform operations and become more digital.

Email database facelift: Getting your management practices right to ensure meaningful results

The majority of companies today are using email as a key channel in their marketing practices. Most marketers are always looking for new trends or best practices to improve email content and delivery, all to increase consumer engagement with messages. And while those are worthwhile efforts, new Experian Data Quality research finds that many of us are falling short on the basic concept of email database maintenance.

Top 5 questions for data quality vendors

Many of us today are in the market for data quality solutions. In fact, 89 percent of companies are planning to invest in some sort of data quality solution in the next year, with an average of a half a million dollars in budget. But, some companies are already spending much more. Thirteen percent are spending between two and five million dollars and seven percent are spending over five million dollars.

This high degree of investment is not something that should be taken lightly. Companies need to be sure they are working with the right vendors and selecting solutions that can have a material impact on the quality of data and show a return on investment.

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