Skip to main content

Erin Haselkorn

As the Analyst and Public Relations Manager for Experian Data Quality, Erin Haselkorn leverages her understanding of data quality to help organizations better understand leading data management strategies and how to create actionable insights. She is the author of numerous data quality research reports, guest blog posts and articles. During her seven years at Experian Data Quality, Erin has helped numerous clients gain a deeper understanding of their customers through data and analytics. Before Experian Data Quality, Erin worked at Granite Telecommunications. Erin holds a bachelor’s degree in communications from the College of Charleston.

Now hiring: Data professionals

Organizations everywhere are looking to do more with their data assets, as well as better leverage open data and third party data sources for additional consumer insight. The good news is that there is no shortage of information available. The bad news is that wrangling and making sense of all that information can be very challenging. That is why we see 61 percent of U.S. companies stating inaccurate data is undermining their ability to provide an excellent customer experience. 

According to a new Experian Data Quality report, Investing in digital transformation: This year’s most sought-after data roles, businesses are hiring a mix of business- and regulation-focused data positions. Below is a chart showing the top roles being hired according to U.S. respondents and also c-level executives specifically. 

Read more

Experian teams up with the Pan-Mass Challenge

This morning, the Pan-Mass Challenge (PMC) announced that Experian is officially sponsoring the 2017 race. We are excited to share this news and to put our support behind an organization that many of our own employees have been passionate about for years. 

Read more

Data Talk: Finding trust in data is hard

Last week, I had the opportunity to speak with Mike Delgado from Experian for a ‘Data Talk’ interview. We chatted about the 2017 Global Data Management Benchmark Report, and you can see the video of that interview in this post. 

Read more

Making abundance from scarcity: Insights from the Gartner Data and Analytics Summit

This week I was able to attend the Gartner Data and Analytics Summit in Dallas. For those of you who weren’t able to join this meeting of data professionals, I thought I would share a few of my key take-aways from the event.

Read more

What to look for when choosing an email validation vendor

Erin Haselkorn

Erin Haselkorn

September 20, 2016

If you’re an email marketer, chances are you have thought about the quality of your contact email list. It is one of the most important assets you have. Without an accurate list, you could end up in the spam box, with a bad sender reputation or flat out unable to reach your subscribers at all. Never fear, there are a host of vendors out on the market who are more than happy to help you validate that list and improve your email hygiene.

Read more

How can we make information governance interesting?

Erin Haselkorn

Erin Haselkorn

September 13, 2016

Information governance is not the darling of IT topics. While everyone wants to talk about data insight and analytics, very few people want to talk about the governance or regulation around data that it takes to have a successful analytics program. Without a foundational program in information governance, organizations will fail at analytics.

Read more

That’s a wrap: Key insights from EMS Client Summit

Erin Haselkorn

Erin Haselkorn

July 15, 2016

Marketers have a number of challenges on their plate, but one theme that continues to come up time and time again is data. This year’s Experian Marketing Services Client Summit reminded me that data is not going away any time soon. But to gain insight, marketers are going to have to get creative and think about the consumer and data more holistically.   

Read more

A modern marketer’s new best friend: the chief data officer

Marketers are dealing with more data challenges than ever before, but they may soon get some much needed help. The Chief Data Officer is coming to the rescue, evangelizing change and improving data usage across organizations. Next week I am heading to the EMS client summit to chat about this revolution and help marketers better understand the power of working with the CDO.

Read more

Rapid data quality change is helping business transformation

Erin Haselkorn

Erin Haselkorn

June 17, 2016

The data quality market continues to change at a rapid pace, with businesses demanding more from their information and looking to leverage analytics in interesting new ways. Data will continue to be a critical element as businesses look to transform operations and become more digital.

Read more

Data usage is changing and management is evolving with it.

Erin Haselkorn

Erin Haselkorn

March 25, 2016

Last week, I had a chance to speak with colleague Mike Delgado regarding the changing world of data and data management. I recently managed a global research project for Experian Data Quality where we asked 1,400 people from eight countries about their data usage and data management practices. The results were a story of evolution and rapid change.

Read more

Copyright ©, 2014-2017. All rights reserved.

125 Summer St Ste 1910, Boston MA 02110-1615, US