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Paul Newman

Exploring social media data and its impact in 2014

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As technology has evolved, the definition of "data quality" has changed.

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In direct marketing, email and mobile go hand in hand

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Consumers expect their brand relationships to be dynamic and fast-paced.

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High-quality data leads to intelligent business decisions

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For any business that manages data, there should be interest in data quality.

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State government offices must take care of contact information

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Address verification is a way to nip a growing problem in the bud.

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Mobile data is changing the way retail operates

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Companies must balance thirst for information with need for data quality.

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Clean data is key in the omni-channel customer experience

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For marketers, it's important not to be scared off by new technology.

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3 innovative ways to make email marketing more effective

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Companies everywhere are discussing the best tactics for email marketing.

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Tackling issues of data quality collectively and collaboratively

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Mistakes in data quality can lead to embarrassing mishaps.

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Crowdsourcing drives data collection for the next generation

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There are more strategies for direct marketing than ever before.

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With medical data, good contact information is key

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People are always extremely private about their medical status.

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