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Paul Newman

4 ways to fine-tune your email marketing efforts

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Here are four keys to a stronger email marketing campaign.

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Need for address verification remains clear in health care sector

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Perhaps nowhere is address management more important than in health care.

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4 deadly mistakes that can foil your email marketing plans

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There are a few email marketing mistakes you should avoid.

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Address management proves especially crucial in medical field

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Address verification errors cause problems for organizations everywhere.

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In email marketing, getting conversions is the ultimate goal

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Companies should have higher aims than simply getting people to open an email.

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Can small businesses use analytics to compete with major players?

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One factor that sets big retailers apart is direct marketing tools.

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Fine-tuning your strategy for a clean email marketing contact list

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In email marketing, you need to send the right message to the right place.

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Why your marketing database is your most powerful tool

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There's a growing sentiment that your database is your best friend.

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Identifying enterprises' top causes of data errors

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You're often going to see mishaps in data quality.

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Why managing a customer database requires constant vigilance

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There are a few key areas of data quality to remember.

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