Stephanie is the Content Marketing Manager at Experian Data Quality and a self-proclaimed bar trivia extraordinaire. Stephanie’s core content focus is the symbiotic relationship between data quality and data governance, and how both are critical for organizations that want to leverage their data as a strategic asset.
To connect with Stephanie, follow her on Twitter @ExperianDQSteph
In the world of data management, there is a lot of terminology that is used interchangeably. For example: validation and verification or fuzzy matching and identity resolution; these are similar terms that are widely used in our ecosystem. Data quality and data governance are two examples of terms that are not synonyms, but are often confused, and with good reason. These two terms are symbiotic, meaning they are interdependent on each other. You don’t really want to do one without the other.
Those of us who work at Experian Data Quality are constantly laser-focused on helping our customers ensure they have accurate, actionable data. Whether that is enabling marketers to reach their customers through cross-channel campaigns, helping IT departments break down barriers with their business user counterparts, or allowing operations teams to manage risk and streamline data reporting, we are here to help. That last group of EDQ customers that I just mentioned—the risk and operations folks—this blog post is for you.
It’s that time of year again…where the greatest minds in email marketing come together for insightful sessions, adventurous networking activities, and some awesome after-hours themed parties. I’m talking about Media Post’s annual summer edition of their Email Insider Summit. Tropical Storm Colin tried to rain on our parade—but nothing can stop this crowd!
This was my first time at Email Insider Summit and it definitely lived up to the hype. I got a chance to step back into my email marketer shoes and interestingly, a lot of the challenges we were talking about a couple of years ago are still top-of-mind for folks today. That’s not to say no progress has been made, but it serves more as a reminder of the monumental challenge that all marketers are trying to tackle on a daily basis: connecting with customers in the right place and at the right time. Here are my four key takeaways from Media Post’s Email Insider Summit 2016:
If you’ve spent any time in the data management space, you know that the Chief Data Officer (CDO) is one of the hottest new roles in the industry. While the CDO position has been talked about a lot lately, most of the people who are actually in the role have never held this title before. This can be exciting and rewarding as you get to build your data program from the ground up, but also stressful since you don’t necessarily have a clear roadmap for success.
Data is arguably the most important asset to your organization. In an ideal world, data connects the technical and non-technical users in the business through common definitions and processes that can then be used to make critical business decisions. Unfortunately, very few companies are able to leverage their data in this way today.
Organizations are beginning to recognize the need for a centralized data management strategy, but oftentimes they aren’t sure how their data management initiatives fare today and how they could get started on the path to an optimized data strategy for the future.
We hit the road and headed to The Hawkeye State this week for the American Association of Motor Vehicle Administrators (AAMVA) annual international conference. AAMVA showcases the latest trends in the motor vehicle and law enforcement community and provides a forum for chief administrators to learn and grow from fellow jurisdiction executives. This year the event was held in Des Moines, Iowa and there was no shortage of mid-western flare! Attendees were treated to a “night at the state fair” in the expo hall, including dunk tanks, games and a corn-eating contest.
Today we presented a webinar to introduce our new research study, The Chief Data Officer: Bridging the gap between data and decision-making.
More than 250 CIOs and CDOs in the U.S. took part in our research study. All participants were from companies with over 500 employees from a variety of industries, including manufacturing, professional services, financial services, retail, utilities, healthcare and more.
Organizations across the globe are beginning to understand that they should start seeing their data as a competitive advantage as opposed to as a challenge or an obstacle. With the centralization of data management and the rise of the Chief Data Officer position, companies are able to truly leverage their most valuable asset: their data.
Experian Data Quality recently conducted a new research study of more than 250 CIOs from companies with over 500 employees in a variety of industries, including manufacturing, professional services, financial services, retail, utilities, healthcare and more. Survey participants were asked about the emerging role of the Chief Data Officer (CDO), the state of their data quality, and the data management practices at their organization. Here are 10 key takeaways from the research.
When your organization decides to start leveraging its data as an asset, the first thing you should do is build a data quality team. This team of people will be responsible for the quality of the data and the support of data quality activities and initiatives company-wide.
A lot of people traditionally think of data quality as a technical person’s concern. In reality, business users have a major part to play on the data quality team. We have seen many organizations start to understand the need for centralized data ownership with the rise of the Chief Data Officer (CDO). One of the first things that should be on a new CDOs agenda is building out a team of individuals that can help elevate data management and data quality on the corporate agenda.