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Stephanie Zatyko

Stephanie is the Content Marketing Manager at Experian Data Quality and a self-proclaimed bar trivia extraordinaire. Stephanie’s core content focus is the symbiotic relationship between data quality and data governance, and how both are critical for organizations that want to leverage their data as a strategic asset. 

To connect with Stephanie, follow her on Twitter @ExperianDQSteph

Easing the data migration burden

Data migration

Data migrations are prevalent across all industries and company sizes. In fact, according to a recent Experian Data Quality study, 91 percent of organizations partake in data migration projects. Companies have to move data from one place to another due to system replacements, regulatory changes, acquisitions and more. Unfortunately, given the massive amount of data that organizations typically have, these projects are not without their fair share of challenges. Eighty-five percent of organizations experience challenges during their data migrations.

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CS Week 2015 insights

Customer Service

Experian Data Quality recently hit the road for CS Week in Charlotte, North Carolina. CS Week is the premier utility customer service conference for professionals at electric, gas, and water utilities. With more than 100 exhibitors, 60+ workshops, and three and a half days to network and connect with utility executives, CS Week is a great opportunity to immerse yourself in the utility ecosystem.

Three topics we heard a lot about at CS Week included ways utilities were leveraging data, improving call center efficiency, and the critical need for fraud prevention

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One simple tip to boost marketing automation success

Marketing automation tools are awesome. They come with a promise of contextual marketing, customized content, higher quality leads, unicorns and rainbows…everything a marketer could ever want. Are you looking for a simple way to boost your marketing automation platform’s success? Look no further than an email verification solution.

You can set up elaborate marketing automation workflows, custom landing pages and tailor personalized content that rivals Amazon, but without good data your hard work is not going bring the results you’re hoping for. Email verification can help ensure your personalized emails are reaching the inbox, safeguard against invalid contact information entering your marketing database and help improve conversion rates from contacts you may have lost otherwise.

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What's up Wednesday: Greylisting

What’s up with…greylisting?

Greylisting is a method used by Internet Service Providers (ISPs) to defend their users against spam. While the concept can be quite technical, it is important for marketers to have an understanding of how greylisting can impact their email campaigns.

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What’s up Wednesday: Phone validation

Data quality

In our new video series “What’s up Wednesday,” we’ll give you a quick video overview of a concept that we often get questions about at Experian Data Quality.

What’s up with… phone validation? Verifying phone numbers is a critical aspect of your overall data quality strategy. The phone can be an excellent way to reach out to your customers, but if your organization isn’t handling them properly you could be putting yourselves at risk.

When it comes to consumer privacy and phone numbers, the Federal Communications Commission (FCC) has put a number of regulations in place to protect consumers. Anyone collecting this sensitive information must be aware of the Telephone Consumer Protection Act (TCPA) – otherwise your organization could face poor customer satisfaction, fines or lawsuits.

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Recovering from holiday email mishaps

You’re in the thick of the holiday shopping season. Your email campaigns are queued up, and everything seems to be running smoothly. All of a sudden, smack in the middle of the holiday rush, you get blocked by a major internet service provider (ISP). None of your emails are getting through. Email marketing fail!

This scenario can be devastating for a retailer, especially the busiest time of the year. So how can you recover from a holiday email mishap? Here are three tips to get back on the right track.

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6 tools for building a data quality strategy

Data quality

Determining what type of data quality tools your organization needs depends upon how sophisticated your data quality strategy is. For some companies, a simple data quality approach may be fine, but other organizations may need a very advanced level of data accuracy and data management.

Regardless of your organization’s specific needs, there are a few key universal data quality considerations that are important for any effective approach. Here are six tools that can help with your data quality strategy.

1. Data cleansing: Data cleansing tools are needed when an organization’s data must meet specific domain restrictions, integrity constraints or other business rules. These types of tools provide accurate information for business use. Examples include address verification, email verification, phone validation, etc.

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Email rehab: Revamping your reputation

The first two stages of email rehab helped you verify that your legacy email lists and the emails you are collecting in real time are valid and deliverable, but your hard work isn't over yet! The final stage of email rehab is to build an ongoing email data quality strategy. One part of that overall strategy includes revamping your reputation. Monitoring your sender reputation is a critical aspect of your email rehab program that should not be overlooked.

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Email rehab: Staying clean

In our first blog post in this three-part series, we discussed how you can take the first steps in your email rehab program: admitting you have a problem and cleaning up your database with email validation. The next step in email rehab is to start verifying data at the point of collection.

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Email rehab: Getting (a) clean (database)

Marketers love email. In fact, email is the most important marketing channel today. Despite our addiction to email campaigns, many of us are hiding a dirty little secret – poor email hygiene practices.

Admitting you have a problem

In this three-part blog series, we’ll explore the three stages of email rehab that will help kick your dirty email hygiene habits for good. The stages of email rehab include cleaning up your database, gathering good data at the point of collection and developing an ongoing email data quality strategy to keep your list clean.

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