Skip to main content

Data quality for retailers

Power customer experience and segmentation

Check it out for yourself

Customer data verification helps retailers achieve a single customer view and execute more customer-centric strategies.

Why retailers turn to data quality

of retailers say they want the best customer experience in their market

of retailers believe the ability to govern data affects customer experience 

of revenue that retailers expect to attribute on average, directly or indirectly, to digital activity in the next two years

* Source: 2018 global data management benchmark report

How implementing a data management strategy can drive your business forward:

Achieve a single customer view

Enable data discovery and analysis for superior customer segmentation.

Learn more about data profiling with Experian Pandora

Run an effective loyalty program

Enable more relevant marketing and loyalty programs to reach the right customers at the right time with the most effective message or offer.

Learn more about our solutions for loyalty

Frictionless ecommerce

Reduce operational costs and inefficiencies at every point of checkout.

Learn more about our solutions for point of sale

Optimize email programs

Improve inbox placement, sender reputation, and enable effective re-engagement campaigns 

Learn more about our solutions for email programs

Execute successful data projects

Execute successful data migration projects on time and on budget, as well as enable effective customer journey mapping. 

Learn more about data discovery and management with our data quality management solution

Gain new insights

Gain new insights into your customers with Experian's 3rd party data. 

Learn more about our data enrichment solutions

 Experian Data Quality has been a great partner. The address validation service has helped us to more effectively automate our order processing and has helped our customers shop more confidently, knowing their order will be delivered to the correct addresses. 

David Burbine - Director of Ecommerce, Dooney&Bourke

Better understand your retail customers

Enrich your customer records through Experian Aperture Data Studio and its seamless integration into Experian’s ConsumerViewSM database with unique data bundles specific for your retail business. Our data enrichment service, administered through our data quality management platform, can help your business with:

  • Developing general predictive information about households and individuals
  • Personalizing and segmenting communication based on a better demographic understanding of your customers
  • Using scores to act on the likelihood of purchase behavior like in-store, online, and “share of wallet” across multiple purchase categories

Interested in enriching your retail customer data with tailored data bundles?

Get started

Example data bundles for your retail customers

Enrichment data for retail

Shiseido: Improving the customer experience with Experian and Salesforce Commerce Cloud

Learn how this multinational beauty company is using our address verification software, ensuring the accurate capture of address information and a streamlined customer experience.

Read more

We partner with the best in retail

Address verification reduces returned mail, streamlines operations, enhances customer profiling, and improves targeted marketing efforts.

Email verification ensures deliverability and inbox placement and enhances email campaign performance.

Duplicate identification software ensures that retailers maintain a single customer view despite disparate databases, customer data errors, and other factors. This results in simpler and more efficient customer data management.

Individualized consumer insight is available for retailers who prioritize real-time customer data analysis for customer intelligence, marketing offers, and website advertisements

Experian’s CrossCore helps to ensure no fraudulent accounts will be opened with your brand, and that you will not have false positives, which takes away from potential revenue.


Contact us to learn more!