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Data Quality for Retailers

Validate customer information to maximize ROI

Increase life time value by ensuring the contact information you collect online, in your call centers and at point of sale is accurate. Successful loyalty programs depend on your ability to effectively communicate upcoming offers. Make sure you capitalize on you customer data. 

Customer data verification helps retailers achieve a single customer view and execute more customer-centric strategies. Incorrect data entry leads to inaccurate customer analysis, duplicate customer records, and returned mail. Retailers who prioritize customer data verification at the point of capture reduce the occurrence of these issues and increase results within larger strategic initiatives. Verification improves customer data management, and improved data ultimately improves the bottom line.

Customer data errors are prevalent across all channels. Errors may result from a misunderstanding, mistyping, or even fraud. Customer data verification works seamlessly within each retailer's workflow so that customer data quality is improved without having to change entire retail systems. Validation occurs during the data entry process so that customers are prompted to resolve any incorrect or incomplete information before the order is finalized and the customer engagement is lost. This allows customers to easily input accurate data without additional effort, ultimately providing you with the information you need for the best customer data analysis.

Implementing customer data verification into your data quality strategy will:

  • Enhance customer profiling and targeting efforts
  • Enable more relevant marketing and loyalty programs
  • Reduce operational costs and staff inefficiencies
  • Improve contact data management, leading to a reduction in both errors and address duplication


Retailers implement customer data verification and validation across multiple channels, including:

  • Email acquisition at point of sale
  • Data capture for call centers
  • Address entry at checkout
Address verification Address verification reduces returned mail, streamlines operations, enhances customer profiling, and improves targeted marketing efforts.
Email verification Email verification ensures deliverability and inbox placement and enhances email campaign performance.
Duplicate identification Duplicate identification software ensures that retailers maintain a single customer view despite disparate databases, customer data errors, and other factors. This results in simpler and more efficient customer data management.
Data enhancement Individualized consumer insight is available for retailers who prioritize real-time customer data analysis for customer intelligence, marketing offers, and website advertisements.

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