Skip to main content

Data quality for retailers

Validate customer information to maximize ROI

Free Trial

Customer data verification helps retailers achieve a single customer view and execute more customer-centric strategies.


Incorrect data entry leads to inaccurate customer analysis, duplicate customer records, and returned mail. Retailers who prioritize customer data verification at the point of capture reduce the occurrence of these issues and increase results within larger strategic initiatives.

Verification improves customer data management, and improved data ultimately improves the bottom line.

Customer data errors are prevalent across all channels. Errors may result from a misunderstanding, mistyping, or even fraud. Customer data verification works seamlessly within each retailer's workflow so that customer data quality is improved without having to change entire retail systems.

Validation occurs during the data entry process so that customers are prompted to resolve any incorrect or incomplete information before the order is finalized and the customer engagement is lost.

This allows customers to easily input accurate data without additional effort, ultimately providing you with the information you need for the best customer data analysis.

Implementing customer data verification into your data quality strategy will:


 Enhance customer profiling and targeting efforts

Learn more about profiling with Experian Pandora


Enable more relevant marketing and loyalty programs

Learn more about our solutions for loyalty


Reduce operational costs and staff inefficiencies

Learn more about our call center solutions


Improve contact data management, leading to a reduction in both errors and address duplication

Learn more about our Point of Sale solutions

Data quality statistics from the retail industry

of retailers see a return on investment from their data quality solutions

of retailers state that data quality issues negatively impact consumer trust and perception 

of retailers say that they rely on educated guesses or gut feelings to make decisions based on their data

of retailers have a data management project planned in the next 12 months

*Source: 2017 global data management benchmark report

Our data quality solutions suite includes:

Address verification Address verification reduces returned mail, streamlines operations, enhances customer profiling, and improves targeted marketing efforts.
Email verification Email verification ensures deliverability and inbox placement and enhances email campaign performance.
Duplicate identification Duplicate identification software ensures that retailers maintain a single customer view despite disparate databases, customer data errors, and other factors. This results in simpler and more efficient customer data management.

Data enhancement

Individualized consumer insight is available for retailers who prioritize real-time customer data analysis for customer intelligence, marketing offers, and website advertisements.

Fraud detection

Experian’s Crosscore helps to ensure no fraudulent accounts will be opened with your brand, and that you will not have false positives, which takes away from potential revenue.

Contact us to learn more!

Retail data quality resources

Copyright ©, 2014-2017. All rights reserved.

125 Summer St Ste 1910, Boston MA 02110-1615, US