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Monthly Archives: July 2018

Key insights from the 2018 MDM and Data Governance Summit

Last week, myself and members of the Experian team attended the MDM and Data Governance Summit in Chicago. The main topics of this conference were MDM (Master Data Management) and DG (Data Governance), although at many times, it was difficult to tell the difference.  MDM and DG are starting to meld together as one topic, with MDM being the data repository for all (or as much as possible) corporate data, and DG being the documentation and “GPS” for navigating the data (in this case, GPS means “Gain Perspective Simply”.

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How to avoid email bounce backs

After running email campaigns, performance metrics start flowing in. There is a gratifying feeling in seeing open rates and click-through engagement. But there are other metrics that indicate the success, or even lack of success, of your email campaigns; yes, I am talking about bounce rates. High bounce rates are the bane of any email marketer’s existence, but they are very common.

So, how you can reduce bounce backs and see better ROI from your email marketing campaigns? The answer may be simpler than you think.

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Celebrating Pride at Experian Boston

Pride is celebrated across the United States, and across the world, for the entire month of June. Here at Experian, we celebrate diversity and inclusion 365 days a year. Our promise to diversity and inclusion resonates beyond just a mission statement—it’s something we as an organization live out every day. Grace Jakubowski, an Account Manager at Experian, said: “Diversity and inclusion in the workplace is about creating an environment where a person can bring their whole self to work—Experian does that.” This June, we joined in on the celebrations, showing our pride at every one of our offices throughout the United States. All of our offices had different activities, gatherings, and networking opportunities to celebrate the month of Pride for members and supporters of the LGBTQ community.

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