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Monthly Archives: July 2018

3 tips for maintaining data quality

When a foundation of quality data underpins your business initiatives it has the potential to positively transform your organization. However, a lack of trustworthy data can prevent your organization from maximizing the value of this asset. That’s why it’s essential to ensure that you have strong operational data quality at the foundation of your business. With the right processes and technology in place, you can achieve a trusted data source. If you are struggling to achieve the high-quality data you need, don’t fret! Here are our top 3 tips for maintaining data quality:

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Data is the new bottomless brunch – and other thoughts from the 2018 MIT CDOIQ Symposium

Last week, I had the privilege of attending the 2018 MIT CDOIQ Symposium in Cambridge, Mass. The event brings together data practitioners and business leaders from a variety of sector to advance the professional development of Chief Data Officers. Throughout the three days of workshops and classroom-style lectures, attendees were treated to a rich agenda with topics ranging from regulation to artificial intelligence. While I wish I could have attended all of the sessions, I wanted to share some common themes from the workshops I did attend.

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Improving customer communication at the 2018 Tessitura Learning and Community Conference

This week, I attended the 2018 Tessitura Learning and Community Conference (TLCC) in Orlando, FL. For the first time, a Disney property was selected for this conference and at first, I was surprised by the size of this location. However, once I arrived I realized that while the venue seemed larger than ever before, the 1900 attendees filled it up quite well. So when the conference shared that this was the largest attendance of any previous Tessitura conference, it wasn’t hard to believe. This community is growing and is strong, and throughout the conference, I saw many positive trends.

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Key insights from the 2018 MDM and Data Governance Summit

Last week, myself and members of the Experian team attended the MDM and Data Governance Summit in Chicago. The main topics of this conference were MDM (Master Data Management) and DG (Data Governance), although at many times, it was difficult to tell the difference.  MDM and DG are starting to meld together as one topic, with MDM being the data repository for all (or as much as possible) corporate data, and DG being the documentation and “GPS” for navigating the data (in this case, GPS means “Gain Perspective Simply”.

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How to avoid email bounce backs

After running email campaigns, performance metrics start flowing in. There is a gratifying feeling in seeing open rates and click-through engagement. But there are other metrics that indicate the success, or even lack of success, of your email campaigns; yes, I am talking about bounce rates. High bounce rates are the bane of any email marketer’s existence, but they are very common.

So, how you can reduce bounce backs and see better ROI from your email marketing campaigns? The answer may be simpler than you think.

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Celebrating Pride at Experian Boston

Pride is celebrated across the United States, and across the world, for the entire month of June. Here at Experian, we celebrate diversity and inclusion 365 days a year. Our promise to diversity and inclusion resonates beyond just a mission statement—it’s something we as an organization live out every day. Grace Jakubowski, an Account Manager at Experian, said: “Diversity and inclusion in the workplace is about creating an environment where a person can bring their whole self to work—Experian does that.” This June, we joined in on the celebrations, showing our pride at every one of our offices throughout the United States. All of our offices had different activities, gatherings, and networking opportunities to celebrate the month of Pride for members and supporters of the LGBTQ community.

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