Skip to main content
  • Global

Yearly Archives: 2016

Beyond crazy, is fabulousness: Unforgettable quotes from Content Marketing World 2016

This title is a quote—and what a quote, huh? I nabbed it from a video about Google’s exploration into virtual reality. But it resonated with me because it was new; it was unique, and it was such a refreshing change to the same things I hear over and over again.

And so, this post is a tribute to the original, to the ideas that I hadn’t read a million times over. These are 9 of the most memorable quotes I heard from the speakers at Content Marketing World 2016 and why I think they’re worth sharing.

Read more

Pumpkin spice data: Boston's take on the flavor of fall

The time has come here in Boston where, (scattered amongst still hot and very humid days), we have started to see a few signs of fall. While this can be felt in the mildly cooler weather, the most significant signs are coming from our favorite stops for caffeine or an afternoon treat. That's right - our good friend, the Pumpkin Spice Latte, has returned! Some debate that this drink’s arrival, and all of the pumpkin food and drinks you can think of, have arrived too soon. Others, like myself, have fully embraced this new addition to the menu with maybe one too many trips to Starbucks.

Read more

Pedal to the metal: On the road to proactive data quality

This year the American Association of Motor Vehicle Administrators (AAMVA) took their Annual International Conference (AIC) to Williamsburg, Virginia. AIC showcases the latest trends in the motor vehicle and law enforcement community and provides a forum for chief administrators to learn from and network with their fellow jurisdiction executives. This is one of my favorite events that Experian Data Quality sponsors, and this year did not disappoint.

Read more

Show the city who you are : 4 tips to connect your business with the community

Whether you are a Fortune 500 company or a striving startup, all organizations seek to connect with the community in which they live and work.  This takes more than just using your city’s hashtag on social media or issuing a press release to your local paper. Finding innovative and creative ways to show your company’s brand to the people around you is key, and Boston, where  Experian Data Quality’s North American headquarters happens to be, is filled with examples of companies who are doing just that. Last evening’s BostonFest, hosted by BostInno, was packed with individuals who were representing their company in creative ways, and enjoying their summer evening networking. 

Read more

Power to the people: Find out why businesses are democratizing their data

Does your business hope to leverage its data assets to make strategic decisions?

If the answer is “yes,” then you’re in good company. We recently surveyed 1,400 data professionals as part of our 2016 global data management benchmark report, and we found that 98 percent of these companies have a desire to turn their data into insight.

But many businesses are unsuccessful in actually getting it done, due to the vast amount of inaccurate information that lurks in their databases. We found that for 75 percent of respondents, inaccurate data actually undermined their ability to provide an excellent customer experience.

Read more

Share a Coke with: Matt Grill

Welcome to our Share a Coke series on the EDQ blog! We think hearing stories right from the people who make up our EDQ family gives us all a chance to recognize these individuals, their talents, and their stories. We wouldn’t be the company we are today without the people who make up our team, and they give a great view to what life at EDQ is like.

Read more

Experian Data Quality for Salesforce: Free Trial Introduction

Experian Data Quality for Salesforce provides real-time verification of addresses, emails, and phone numbers, and bulk cleansing of addresses. This is a powerful tool that’ll allow you to detect and remove inaccurate data from your database. We help ensure that your data is always fit for purpose, the first time around!

This blog post provides a walkthrough of deploying a trial instance of Experian Data Quality for Salesforce into your environment. The goal is to help guide you through the set up of the application within the Accounts, Contracts, Contacts, and Leads standard objects. Happy installing!

Read more

Marketers, observe Pokémon Go really carefully

The hype around Pokémon Go has shown us one thing extremely clearly: that marketers can now start thinking about augmented reality (AR) as the next step in reaching out to consumers and monetizing a channel.

What started as an April Fool’s joke back in 2014 has turned into the most downloaded app in Apple’s App Store and the biggest mobile game in U.S. history. Well done Niantic, so well done.

Read more

An easy self-service solution for improving customer experience

Tayler Hough

No matter the size of your business or the industry you work in, one key goal of all organizations is to improve the customer experience. That can mean many different things depending on your business’s goals and vertical. One critical piece of data that you’re likely collecting on your customers is their address. This information can vary in importance, but you likely need it for sending account information, coupons, services, etc. Regardless of what you’re using customer address data for, a solution that can positively impact your internal functions as well as customer experience is an address verification tool.

Read more

That’s a wrap: Key insights from EMS Client Summit

Erin Haselkorn

Marketers have a number of challenges on their plate, but one theme that continues to come up time and time again is data. This year’s Experian Marketing Services Client Summit reminded me that data is not going away any time soon. But to gain insight, marketers are going to have to get creative and think about the consumer and data more holistically.   

Read more