Yearly Archives: 2016

Over the past few years, we at Experian have seen a big shift in data usage. Businesses are learning how to truly unlock the power of data to better serve their clients. But the data usage itself isn’t the only thing evolving. The users of data and the tools used to support their efforts are also changing.

For over 20 years, we at Experian Data Quality have been helping business like you succeed, by giving you confidence back in your data. Whether you’re ensuring the collection of valid addresses or looking to improve your overall user experience, our mission has, and will continue to revolve around powering business opportunities with quality data.

This is why we’re excited to announce a new addition to our address verification solution. As you look to expand your businesses within your country as well as internationally, we are expanding our capabilities to scale along with you every step of the way.

We are thrilled to roll out our new Global Intuitive address validation solution to help you do just that! Our Global Intuitive address verification solution will allow you to capture validated address in real time through a predictive engine.

Does your business hope to leverage its data assets to make strategic decisions?

If the answer is “yes,” then you’re in good company. We recently surveyed 1,400 data professionals as part of our 2016 global data management benchmark report, and we found that 98 percent of these companies have a desire to turn their data into insight.

But many businesses are unsuccessful in actually getting it done, due to the vast amount of inaccurate information that lurks in their databases. We found that for 75 percent of respondents, inaccurate data actually undermined their ability to provide an excellent customer experience.

Welcome to our Share a Coke series on the EDQ blog! We think hearing stories right from the people who make up our EDQ family gives us all a chance to recognize these individuals, their talents, and their stories. We wouldn’t be the company we are today without the people who make up our team, and they give a great view to what life at EDQ is like.

Experian Data Quality for Salesforce provides real-time verification of addresses, emails, and phone numbers, and bulk cleansing of addresses. This is a powerful tool that’ll allow you to detect and remove inaccurate data from your database. We help ensure that your data is always fit for purpose, the first time around!

This blog post provides a walkthrough of deploying a trial instance of Experian Data Quality for Salesforce into your environment. The goal is to help guide you through the set up of the application within the Accounts, Contracts, Contacts, and Leads standard objects. Happy installing!

The hype around Pokémon Go has shown us one thing extremely clearly: that marketers can now start thinking about augmented reality (AR) as the next step in reaching out to consumers and monetizing a channel.

What started as an April Fool’s joke back in 2014 has turned into the most downloaded app in Apple’s App Store and the biggest mobile game in U.S. history. Well done Niantic, so well done.

No matter the size of your business or the industry you work in, one key goal of all organizations is to improve the customer experience. That can mean many different things depending on your business’s goals and vertical. One critical piece of data that you’re likely collecting on your customers is their address. This information can vary in importance, but you likely need it for sending account information, coupons, services, etc. Regardless of what you’re using customer address data for, a solution that can positively impact your internal functions as well as customer experience is an address verification tool.

Here at Experian Data Quality (EDQ), we are doing a lot to forge the way for women in technology. As we know, women in science, technology, engineering, and math (STEM) careers are sometimes more rare than common to find.  It can often feel like you are diving off into the unknown and navigating a new industry.

Here at EDQ, beyond developing careers in this area and working to empower women to make waves in the technology space, these women are balancing their talents, families, and friends. As busy women running between innovative projects, leadership meetings, (and replenishing our cups of coffee), it can be difficult to juggle all of these important items while still making time for what matters when we turn off our computers at the end of the day. Lucky for us, we have Emily Ley to help us out.  

Marketers are dealing with more data challenges than ever before, but they may soon get some much needed help. The Chief Data Officer is coming to the rescue, evangelizing change and improving data usage across organizations. Next week I am heading to the EMS client summit to chat about this revolution and help marketers better understand the power of working with the CDO.

Those of us who work at Experian Data Quality are constantly laser-focused on helping our customers ensure they have accurate, actionable data. Whether that is enabling marketers to reach their customers through cross-channel campaigns, helping IT departments break down barriers with their business user counterparts, or allowing operations teams to manage risk and streamline data reporting, we are here to help. That last group of EDQ customers that I just mentioned—the risk and operations folks—this blog post is for you.